5 Simple Steps for Presentations that Hit the Mark

Follow this simple framework to build and deliver better business presentations

Erin Whitmer, Director of Operations

Erin Whitmer

Sep 13, 2020

Starting with a blank slate is always hard. It’s much easier to critique or edit the ‘essay’ than write it. We’ve all been there. Sometimes inspiration is sparked from something you recently read, or your brilliant idea needs financial backing. Whatever the purpose or inspo, wrangling and shaping your story into a presentation can be challenging. Your desired outcome is to create a memorable moment with some lean-in from the audience. It’s the getting there that has you feeling stuck.

You want the viewer to love it and eventually you’d love to amass volumes of likes, followers, a loud applause or the fundraise you’ve been dreaming of, for far too long. Ultimately you want to come ‘off-stage’ feeling proud and a step closer to telling your truth and on the path to creating a long-lasting brand.

Some of us are visual thinkers with mind-maps of pictures in our head. Others ‘see’ the world verbally or in a more logical, conversational way with branches and structures. These are the folks on the debate team back in college who could store huge amounts of numbers and factoids that seemed to come spilling out like liquid gold. Today when presenting, you want interesting visuals that reinforce your words so you can wow viewers and keep ‘em on the edge of their seats or ‘hanging on your every word’. Ultimately people want to be intrigued and entertained, which makes this a lot harder.

So, where to begin

With that blank slate, you probably have some templates, a few icon assets, a style guide (maybe), hopefully a logo or an identity and now you must deliver an amazing piece of art

1. Understand the audience (viewer)

Step away from the blank screen (or page) and ask yourself the most important questions: who is my audience, what will they expect and what message do I want them to walk away with?

The reality is most of us only have a concentration tolerance for 20-30 minutes and depending on industry segment, title and seniority, it could be as little as 5 or 10 minutes. With our Twitter-centric world, stories have been reduced to 280 characters. Now you’re dealing with more constraints and you have to keep it tight.

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  1. Think deeply about the audience and their care-abouts
  2. Pick your top points and key take-away (one, really!)
  3. Check for credible evidence to show expertise
  4. Explain why you, and the magical difference
  5. Share for feedback, practice and fine-tune.

To learn more about GhostRanch's presentation development process, contact us.

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About The Author

Erin Whitmer, Director of Operations

I help guide GhostRanch's growth and client services by making sure each team member has the information and resources needed for success.

I love yoga, cycling, reading, baking, spending time with my family, decorating (in my spare time) and will never turn down pizza, nachos, or nacho/pizza hybrids!

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