Now Hiring: Digital Marketer
We're making our first marketing hire to help generate demand for the ole 'Ranch!
We—re GhostRanch Communications, a remote band of visual storytellers laser focused on creating World-Class Presentations and sales enabling materials for our fantastic B2B Marketing clients. Our customers are charged with creating the assets to help their sales teams drive revenue—and they lean on us to make sure those creations are effective, on-brand, and on-time.
Now seeking a digital marketer.
We are great at designing presentations, but could use the help of a professional when it comes to generating demand. Our North Start mantra, "Great work begets more work," has garnered us some fantastic organic growth, but now that we are building our second studio, we would like to be more intentional with lead generation, to create a predictable pipeline of qualified leads to keep us rolling.
This is our first marketing hire, so we hope you'll the same growth opportunity that we do. As a digital marketing expert, you'll work closely with the founder to help us put the good word out there, and bring more amazing marketers into our system.
What we're looking for:
A data-driven marketer with a knack for copywriting and passion for all things B2B marketing. The right candidate will have a self-driven work ethic that keeps you constantly looking for things improve. In an ideal world, you already have experience in the enterprise tech or software startup space, if not, you are fully willing to do whatever it takes to know those spaces inside out.
We realize "Digital Marketing" is pretty far-ranging when it comes to duties. With so many channels to consider, we believe the right candidate will be able to analyze our existing customers to tell us how to prioritize our digital marketing efforts. Ie, apply 80/20 principal to help us pick low hanging fruit first.
Thriving as a remote teammate at GhostRanch means you'll need crazy good communication skills.
Key duties and skills:
Marketing automation, analytical, hacker stuff: SEO, backlinks, marketing automation, email marketing, build and maintain our list, CRM implementation / maintenance. Website optimization. Conversion junky. Split tester. Able to gather and analyze data to truly understand our customers and our own opportunities.
Marketing strategy: Able to launch GTM plans for new service lines or offerings, able to take CEO's vision and help find opportunities online to help solidify and strengthen our positioning, develop look-a-like models and launch an account-based marketing program.
Content creation: Plan and execute a content strategy, write conversational content for the blog, create guest post opportunities, plan and post social media, write long-form demand generating assets (don't worry you'll have a team of artists at your fingertips to bring these pieces to design). Webinar planning and production. Podcast planning, production and promotion.
Community builder: Can you grow a list? Build followings? Boost online engagement? We want you to research the right venues online for us to hang out, and then help us make some friends.
The Nice to Haves:
- You're funny and can meme with the best of em
- CMS hackery (currently on CraftCMS, would be nice to stick there)
- A passion for storytelling & presentations!!!
- Understanding of sales enablement, especially in enterprise tech
- You love networking, and thought leadership
If you are interested, we are flattered! Here's what we'd like you to send us:
- Resume showcasing proven track record, or strategic thinking for digital marketing (and eagerness to learn the skills!)
- B2B Marketing writing samples, or other successful demand gen assets (videos or webinar replays, podcasts)
- Cover letter or quick little intro video letting us know who you are and why you'd like to work for a small but growing creative studio like GhostRanch
You can apply at at the following link by September 30, 2020: https://airtable.com/shrkJouHrlbe8EEHt
We truly appreciate your interest!
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