Wil Reynolds: Out Care Your Competition

I like this idea of inside out marketing: if you do great work, and really care about your customers, they will do your marketing for you. Wil Reynolds, founder of SEER Interactive, sums this up very well.

"In a service industry like mine, if you out care your competition, you will kill them. You will kill them. If you care more about your customer's outcome, if you care more about your team's outcome... we can destroy our competitors. We can completely destroy them, because when they wake up in the morning, they look at their bank account first; I look at our reports to see if we're delivering on our promises to our clients first, because I know our bank account's gonna take care of itself if we manage that."

"I think we can keep growing 30-40 percent while other people are slugging to do that with sales teams and marketing and trade show booths. Because, if we take care of our clients, they become our sales force. It's the simplest thing in the world."

We all know that word of mouth marketing is powerful. Advertising icon Bill Bernbach called it the best medium of all. Now we can thank Wil for this simple reminder on how to get there.