6 Tips & Tricks to Survive (and Thrive) SKO 2024 (with Ashima Bhatt)

Episode 99:
6 Tips & Tricks to Survive (and Thrive) SKO 2024 (with Ashima Bhatt)

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This is an episode for: product marketers, sales teams and anyone in need of SKO inspiration.

Molly Geoghegan, Narrative Strategist

Molly Geoghegan

Dec 14, 2023

Tis the season for SKOs (Sales KickOffs)! 

After years in various roles in B2B marketing most recently the Director of Product Marketing at RingCentral, Ashima calls herself a “Product Storyteller.” 

We discuss her path into product marketing management and the necessary elements needed for SKOs to really be a success. In fact, she even wrote a blog about it—"6 Tips & Tricks to Survive (and Thrive) SKO 2024 as a PMM"

From aligning on goals to building a memorable agenda, SKOs really can be FUN and we’re here to help you through it.

What's in the Spice Cabinet??

Folks planning for SKOs - you need this blog, ”6 Tips & Tricks to Survive (and Thrive) SKO 2024 as a PMM.”

Ashima’s favorite coffee table book? 

Product Marketing Leaders to follow:

Fave SKO memory?

  • “None that I can share out loud. What happens in Vegas, stays in Vegas…that’ll tell you how much fun you can have at an SKO.”

Ashima’s presentation preparation practice

  • “I feel confident when I've practiced my presentation, because I don't want to have to rely on the confidence monitors. I try my best to because then you look more natural, right?” 

Walkout song? 

What does “Presentation Thinking” mean to you? 

  • “Really, it's not just about creating slides, right? It is empowering everyone to communicate more effectively and telling a story not just through words, but through visuals. And I always look at presentations as the slides support the speaker, like really, everyone's eyes should be on the speaker—glancing at the slides—but you should be commanding the room and the presence. You know, your energy, your story, the way that you tell it should be commanding, and the presentation is the backup dancer.”

About The Author

Molly Geoghegan, Narrative Strategist

Molly Geoghegan is a writer, organizer, and film school dropout. She hikes frequently with her dog, Guinness, and signs up for too many email newsletters. Having lived in Chicago, Paris, Dublin and Galway, Molly has made her way back to the Rockies and calls Denver, CO home.

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6 Tips & Tricks to Survive (and Thrive) SKO 2024 (with Ashima Bhatt)