Harnessing humor with hilarious copywriter, Lianna Patch

Mikey Mioduski (00:01)
Welcome back to Presentation Thinking, aka the Storyteller's Study Club, the podcast for communication people who want to do things better, like talk better and present better. I'm Mikey Medusky. I'm joined by my co-host, your favorite, Molly Gagan, West Coastan. How are you? What's going on?

Molly Geoghegan (00:21)
Woo, what's up presentation

nation, Mikey? ⁓ I'm pretty good today. I'm really excited that ⁓ we have a very funny guest, funny person on board with us. That's the title I'm using. Also known as Leanna Patch, founder of Punchline Copy, head puncher of Punchline Copy, Leanna Patch. This is a boomerang. Welcome back to Presentation Thinking.

Lianna Patch (00:32)
haha

Mikey Mioduski (00:43)
Ha ha.

Lianna Patch (00:47)
I'm so happy to be back. remember finishing recording with y'all the first episode of being like, that was so thoughtful and like, what good questions. And then you had that cartoon made of me and I was like, look at this, look how cute. Yeah. Yeah.

Molly Geoghegan (00:54)
Wow.

Mikey Mioduski (00:59)
Hold, the rubber chicken. Yeah, that was my favorite one. Yeah.

Molly Geoghegan (01:00)
Yes, yeah.

my God, yeah, Presentation Nation, if you have been with us since episode number 39, you will have already heard the sweet sounds of Leanna's voice coming across your airwaves. we, she's very, the whole, your whole ethos, Leanna, is about infusing your work with humor and how, you humor is good for business. And I think that was around the time Mikey and I kicked off our

Lianna Patch (01:14)
I'm

Molly Geoghegan (01:28)
One of the many journeys in our storytelling threat, like a storytelling threat is humor. We read the book Humor Seriously, and it's something that needs to be taken more seriously in business. so bringing you back here, you know, two, three years on in the podcast, three, Mikey, I guess, and

Mikey Mioduski (01:44)
Yeah.

Molly Geoghegan (01:46)
we can revisit a lot of things we talked about. I wanna hear about what you're working on, how the landscape has changed. mean, marketing is both like...

the same and entirely different, So yes, welcome back. Thanks for taking the time to join us.

Lianna Patch (02:03)
Thank you so much for inviting me back.

Mikey Mioduski (02:05)
Yeah, and Leanna, you just gave a talk. think this is how you came back on like, we're like, man, we got to see what this is about. Stage presence in a can webinar. Molly joined, you gave it. Can you tell us how you came up with this? Why you wanted to, to, yeah, spin up a new webinar.

Molly Geoghegan (02:06)
Yeah.

yeah, of course. I joined, of course.

Lianna Patch (02:24)
⁓ It was like one of those intrusive thoughts that occurred to me while I was working on another talk. And I was like, man, I have a lot more to say about talking talks. And I did have a recording from like 2018 called How to Speak Funny on my website, which is also the title of a book. I believe it's David Nihill's book, which is really, really good. He's an Irish comedian and used to run a conference called Funny Biz. ⁓ Maybe he still does. Who knows? Hi, David. ⁓

Molly Geoghegan (02:27)
You

Mm-hmm.

yeah.

Lianna Patch (02:54)
I'll never hear this ⁓ unless I send it to him. Diversions aside, I was like, okay, I should update how to speak funny. What should I call it? I feel like it's

Mikey Mioduski (02:56)
Hey, yes, dude.

Molly Geoghegan (02:58)
We good.

Lianna Patch (03:05)
not just funny anymore. It's stage presence. It's like owning the space. It's being the talk that everybody remembers and talks about.

And I was like, this makes absolutely no business sense for me. It's not a direction I'm going, like to be a speaking coach or anything, but I want to do it. And so I just sort of followed that intrusive thought into a live webinar. ⁓ It seemed like people wanted it. I did forget to invite everyone to a calendar event. So like most of my friends didn't show up.

Mikey Mioduski (03:19)
Yeah. ⁓

Molly Geoghegan (03:25)
Mm-hmm.

I would say, no, there

was a good presence. ⁓ I would say that most webinars begin with an intrusive thought. Maybe most webinars, people have to have a dark possession. No, it caught my eye because of course it was your content and also of course because Mikey and I have been, I mean, since we've talked, we have somewhat more of a structure the way we talk about storytelling and approaching things that are good.

Lianna Patch (03:39)
I'll do best one.

Molly Geoghegan (03:57)
quote unquote good or just interesting presentation styles and skills that we want to learn from. And so we often go through three categories called story, screen and stage. And in fact, I mean.

Mikey Mioduski (03:59)
you

Molly Geoghegan (04:08)
Mikey's ended up modeling the entire story camp conference around those pillars of storytelling, we

Mikey Mioduski (04:11)
Mm-hmm.

Molly Geoghegan (04:13)
say. And so to hear stage presence in a can, was like, this is kind of like a cool embodiment of that. what does that look like when you just pull it out of the vending machine and it like pops out? And I'm like, I want to hear what Leanna has to say. And I was so validated. Not only is it beats and pieces of storytelling lore that we have studied with ups and downs and building a roller coaster, but ⁓ it was just such from your voice was so, I found it so memorable.

I mean, I took some notes because I'm a nerd, but I just loved, I loved hearing it. So if you could just walk us through a few of those, like the ups and downs is kind of the core of your message, right? You have to build ups and downs of the talk to have an emotional tension. And you talk about like ways to do that through, yeah, voice dynamics. Tell us how you built that.

Lianna Patch (04:41)
Thank

Yeah.

Yeah, when I started thinking about it, I literally thought about physical ups and downs. you know, performance, you call it the stage picture. Like, where are you? What are you doing with the space? Are you matching your physical presence to what you're talking about and your volume of your voice? So like, can you get really small and whisper? Can you get really big and loud? And like, it's a way to keep people paying attention to you, which is hard at conferences when it's been like seven sessions in a row and nobody's had a break.

Mikey Mioduski (05:06)
Hm. You

Molly Geoghegan (05:06)
Mm-hmm, roller coaster.

Mm-hmm.

Lianna Patch (05:30)
⁓ And you're like, I will be the one that you wake up for. Sometimes

Molly Geoghegan (05:34)
Yeah.

Lianna Patch (05:35)
people

are like, we put you after lunch because we know that you'll wake people up. That's okay, thank you. there's also, sorry, go on. I think you were gonna cue me to say ⁓ emotional ups and downs, right?

Molly Geoghegan (05:38)
You're gonna, yeah, yeah. Yeah, that's a compliment. You can handle the slot, yeah, absolutely. And yeah, go ahead. No, go ahead, keep going.

Mikey Mioduski (05:38)
Yeah.

Lianna Patch (05:52)
⁓ instead of just dryly presenting the information, it could be the most useful information in the world. But if you don't have any kind of emotional tie-in, if you can't bring any like fun anecdotes in, ⁓ it's hard to remember

Mikey Mioduski (06:03)
Mm-hmm.

Lianna Patch (06:05)
that stuff. And I've talked about this, ⁓ before with like, when you make a joke, it actually boosts information recall, right? So if you're able to like tell a funny story or make a knock-knock joke or get some audience interaction, people are more likely to remember your actual point. and I want people to remember everything I said.

Molly Geoghegan (06:22)
Yeah, of course, yeah.

Mikey Mioduski (06:22)
That's great. I think it was like

I'm in that, you know, Will Storr, the science of storytelling. His new book talks a lot about identity and like sort of the what is it that the social amoeba thing that we all form and but like comics and comedians when they tell a joke.

Lianna Patch (06:31)
Hmm

Mikey Mioduski (06:42)
Like suddenly we all have that sort of like in common, right? The punchline, the ha ha, and then you feel more connected to the people in the room. And that's why that's such a magical thing at a comedy club. And so I think your point and humor seriously and so many others is that, yeah, like levity, some jokes can actually like help the audience connect with the speaker, but also with each other. Kind of like you had to be there sort of thing.

Molly Geoghegan (06:47)
Mm-hmm.

Lianna Patch (06:47)
Yeah.

Yeah.

Yeah, exactly. And I feel like, so I am see this conference every year called Microconf. That's a bunch of software founders. like, they, a lot of them know each other, but we do have a lot of new attendees every year. And so part of my job as MC is to be like, we're all here together, get to know your friends and to be the clown on stage that is using observational humor to point out things that bring us together. Like, I feel like helps mesh everybody sooner and harder. Better, faster, harder.

Mikey Mioduski (07:12)
yeah. you

Molly Geoghegan (07:22)
Mm-hmm.

Mm-hmm. Yeah, yeah. Yeah, just like

Mikey Mioduski (07:31)
Yes.

Molly Geoghegan (07:35)
inside joking it up a bit. Yeah, you gotta like build that rapport.

Lianna Patch (07:38)
Yeah. And just that style of like, what can we all see that's happening right now that we can make fun of that brings us together?

And like the observational Jerry Seinfeld kind of way. That is like, what's the deal with airplane food? And we're like, wow, yeah, airplane food does suck ass. Now of course we all have, but like what's happening in the venue? ⁓ is there anything weird about the hotel that we can make fun of without making the event hosts feel bad about it? ⁓ one time at a conference I was emceeing there was a

Mikey Mioduski (07:48)
Yeah.

Molly Geoghegan (07:48)
Mm-hmm.

Mm-hmm. Yeah.

Yeah, right.

Lianna Patch (08:08)
⁓ fire alarm in the middle of the night and everybody had to like leave the hotel, go down the stairway. Yeah, and it was like not, there wasn't a fire. They just, it was just malfunctioning. And so got

Mikey Mioduski (08:15)
God.

Molly Geoghegan (08:15)
So everyone's tired. They're asleep. Ugh.

Lianna Patch (08:22)
to make fun of that on stage because it brought us all together.

Molly Geoghegan (08:24)
Right.

Mikey Mioduski (08:24)
I bet it got a big reaction. Yeah. And that's like,

Molly Geoghegan (08:25)
Yes, exactly. Yeah, totally. Everyone's like groaning, yeah. Totally. Something to bring the folks in.

Lianna Patch (08:26)
I think so. think so. Everything happens at COVID though.

Mikey Mioduski (08:33)
I'm so fascinated by the ability to do the more dynamic like MC duties. To me, that sounds like the most draining thing I could ever imagine. And like that or like workshop facilitation versus getting up, giving a one way like 30 minute talk, you know, like.

Lianna Patch (08:42)
yes.

Mikey Mioduski (08:49)
that's where I've dabbled but as I'm thinking more about like workshops, MCing kind of freaks me out. can you like what set you up? I think I know the answer to this but did you do any sort of training for this or was it from just who you are and like your day is doing like comedy and that kind of stuff?

Lianna Patch (09:08)
think so. I'm trying to remember the first thing that I emceed. I don't know what it was. ⁓ I know that I didn't pitch myself for it. I was asked to do it. And I think it was just sort of that like, you're friendly. You say some weird stuff, but we know you won't be mean to anyone on purpose. And you can like roll with the punches in a way that is not hard to watch. Sometimes it's hard to watch.

Mikey Mioduski (09:18)
Mm-hmm.

Yeah.

Lianna Patch (09:35)
Watch when someone's having a really hard time and you feel for them and you want to be, and that was the other part of stage presence in a can. I want to see fewer speakers having a really bad time. So was like, how do we have more fun on stage? And I think that's why I seem to emcee things occasionally. Because even if it is going bad, I'll be up there being like, this is going bad. Everyone's

Mikey Mioduski (09:45)
You

Molly Geoghegan (09:45)
Mm-hmm. Yeah.

Yeah.

Yeah.

Lianna Patch (09:57)
like, ⁓ yeah, it's good that you see that.

Mikey Mioduski (09:59)
Yeah.

Molly Geoghegan (10:00)
I,

the sentence you said there, mean, that's like the thesis of, I think a lot of our work collectively. I want to see fewer speakers have a bad time. just like, we're just trying to help. This is like still, and I wanted to ask about like, what do you think of like some of the contents of like, or the constants, excuse me, of presenting? Because I still think, you know, since we've last talked and like since the inception of PowerPoint, like presentations still.

Lianna Patch (10:08)
Yeah! So pretty.

Mikey Mioduski (10:08)
Yeah.

Mm.

You

Molly Geoghegan (10:27)
largely, like when we meant to be like, should we talk about? You were like, well, presentations still kind of suck, right? Like that's the gist. And people are still afraid of public

Lianna Patch (10:31)
in.

Mikey Mioduski (10:34)
You

Molly Geoghegan (10:35)
speaking. Like that still hasn't changed. Of course, not in three years, I didn't expect it to, but just like since the inception of time. why do you think that is? what is, yeah, what do you think is changing about presenting, if anything?

Lianna Patch (10:50)
man, ⁓ I don't know if anything is changing in like a vast sense, like a wave. ⁓ I still see a lot of, you know, people very nervous, sort of physically clenched, voices shaking, running through their slides, reading their slides out loud. We all hate that. ⁓ But I did see a talk by Drew Davis, who was one of the co-authors of the Referable Speaker, which I mentioned.

Molly Geoghegan (11:03)
Yeah.

Hmm.

Mikey Mioduski (11:13)
Yeah.

Lianna Patch (11:16)
⁓ and he had a conversation with his AI self from stage. ⁓ and I love that. And he also gave a workshop where instead of going through slides, he had an actual overhead projector and it was. Yeah. And he had his little like, you know, wet erase marker filling out a worksheet on the overhead projector. That was like, ⁓ you know, three, three holes here and one square here. And it was like a comic

Molly Geoghegan (11:21)
interesting.

Mikey Mioduski (11:23)
Yeah. Yeah.

Lianna Patch (11:40)
book almost. and I loved that. And so any way that you can like.

look at the format of the presentation and say, how do I make this more 4D? I feel the same way with emails too. It's like, what if it's not an email? What if it's a tiny stage? know, what if weird little movie? And everyone's like, can you just send an email? No!

Mikey Mioduski (11:46)
Mm-hmm.

Molly Geoghegan (11:50)
Mm-hmm.

Yeah.

Yeah, yeah. But that,

Mikey Mioduski (11:58)
Ha!

Molly Geoghegan (12:02)
I mean, that speaks to like your emails always catch my eye because the way you write like subject lines is like kind of unhinged. It's like very, very, it's very eye catching. Your voice just like shines through. And could you talk a little bit about like building that?

Mikey Mioduski (12:04)
Yeah.

Lianna Patch (12:07)
⁓ Thanks.

Molly Geoghegan (12:17)
that brand, because I mean, not everyone is able to have like as maybe as fun as you can with your, if you haven't seen Presentation Nation Punchline Copy, which is Leanna's company, is your logo is a rubber chicken, which we love, it's such a great yellow. ⁓ And so I think for people that are like, yeah, well, my brand isn't as fun, so I can't have a good time doing that. Well, what do you What do you do work? I'm sure you get that a lot with your clients. How do you work with that?

Mikey Mioduski (12:28)
Hm.

Lianna Patch (12:41)
How can I have more fun? I'm not you. I'm not allowed to. Flash

Molly Geoghegan (12:46)
Yeah, yeah.

Mikey Mioduski (12:46)
Yeah.

Lianna Patch (12:46)
and brand won't allow me to. Yeah. I tell them like it's humor's not a binary, right? It's not you're funny or you're not. There's a million different flavors and you almost certainly have one. There is something that you find funny and we can distill that into something that you can ⁓ perform or portray that feels not like you're acting, right? That you're not like putting on a mask, my mask.

Molly Geoghegan (13:09)
Right.

Lianna Patch (13:11)
you're, you maybe it's more subtle, maybe it's more visible, maybe it's a very dry, high brow kind of wit. ⁓ Maybe it's really dark and it only comes out occasionally. For most people, it's usually like universally goofy, kind of like do babies and dogs, people falling down and not getting hurt and like, you know, funny gifts and things like that. That's why I call that the universal sense of humor, because you don't have to speak the same language to laugh at things like that. ⁓ But yeah, there's always like, you have something.

Molly Geoghegan (13:25)
Mm-hmm.

Mm-hmm.

Yeah, yeah.

Lianna Patch (13:40)
And there's like, there's one person out of like every 10,000 who's like, I actually don't like jokes. I don't think anything is funny. I'm like, should leave the earth. Yeah, no. But I do.

Molly Geoghegan (13:47)
They're not the people hiring you. Yeah. Yeah.

Mikey Mioduski (13:49)
Yeah. Yeah. You talked about like in.

Observation

though too. I feel like that must be your superpower to just see the things that are right in front of us that we haven't expressly like called out. Is that in a sense like what you could help clients pull out of them? I don't know like maybe they've seen some insight that others have not. that yeah somehow related to being funny? Is it really like being observant as well?

Lianna Patch (14:19)
Now!

I think so. mean, you can train those ⁓ muscles, right? So like ⁓ with stand up, a lot of the common advice is carry around a tiny notebook and write down things that you think are sort of weird. And then see if you can distill why it's weird, build a joke around it. Can you work backwards from the funny part? And with improv, it's like, how do we react to what is happening right now? So those are all muscles that you can build even if you never do stand up or improv. ⁓ Yeah. And also like,

Mikey Mioduski (14:46)
Okay.

Molly Geoghegan (14:52)
Mm-hmm.

Lianna Patch (14:54)
calling out the thing that's happening, especially when you're on stage, you have so much power, it doesn't even have to be funny. You can just be like, lunch, right? And people will be like, oh yeah, lunch, I was there. Yeah.

Molly Geoghegan (15:00)
in real time.

Mikey Mioduski (15:01)
Yeah, Mm-hmm.

Molly Geoghegan (15:04)
Yeah, an acknowledgement. Yeah. I mean,

I think that's also like a break from like the, you're not just getting up and start getting into your talk kind of thing. There's like this natural humanness. So the like natural break I think helps people trust you. And then also be like, yeah, okay, this is a human giving the presentation, not just like this.

kind of boring thing. So there's something about like, just don't know, think like the humanness of that, that's helpful for people. And that's what humor is, I think. It doesn't have to be funny, yeah. But it's, yeah, that's, no, that's, think, I think I have a half, I have a big thought there. Keep going. I'm gonna finish this one.

Lianna Patch (15:34)
Yeah, exactly. Sorry, go on.

We're on the same page.

It's like, what is that spectrum of like, I'm sort of smiling to I am a gog beyond on the floor, right? R-O-F-L-M-A-O. Is that still my millennial is showing? Yeah, yeah, I think there's a spectrum, right? ⁓ There was something else I was gonna say. Maybe it'll come back. Who knows?

Molly Geoghegan (15:48)
Yeah.

Mm-hmm. Right. Yeah. Mm-hmm. Yeah. People using that.

Yeah.

That's

kind of like what Small Talk does. We've talked about like the power of Small Talk on the podcast to like establish people's like comfort as well. And there's something that's improv about Small Talk, especially when you don't know someone. And there's something that's improv about presentations. And even though you're not talking to people one-on-one, there is like...

Lianna Patch (16:19)
We are.

Molly Geoghegan (16:28)
this idea of you're just getting to know an amorphous group of people. So there is this element of like, you don't know them, they probably don't know you. So you kind of got to build work into it as if you're just getting to like, how's the weather chat can go a long way. Yeah.

Mikey Mioduski (16:32)
Yeah.

Lianna Patch (16:38)
Yeah.

Yeah. And like,

you need them. You need that sort of live feedback and like weird, you know, ⁓ laugh breaks. Like, I think I mentioned this in Stage Presence in a Can, I saw a comedian perform ⁓ on top of a building to an audience in a theater below. So he was performing into a camera, but he had no live audience. And I've done this too, like stand up over Zoom during COVID. It's just such a weird vibe. You can't...

Mikey Mioduski (16:48)
Hmm. you

Molly Geoghegan (16:51)
Mm-hmm.

funny.

Mikey Mioduski (17:09)
Uh-huh. Uh-huh.

Molly Geoghegan (17:11)
So strange.

Lianna Patch (17:13)
get any feedback and you're just presenting it to the void, right? You start to get really weird about it. So I feel like that's such a big opportunity for so many speakers when they go up there and they just like, okay, I'm just gonna do the thing that I memorized and not look at all of you. And that's what success is. And you're like, no, you're missing your chance to like, enjoy what you're saying and like call them out and make them feel weird.

Molly Geoghegan (17:16)
Mm-hmm.

Mm-hmm.

Mikey Mioduski (17:32)
Yeah.

Molly Geoghegan (17:36)
Mm-hmm.

yeah, so interesting. Back to stage presence in a can, you mentioned something called a sonic signature. ⁓ Will you talk a little bit about what that is and why it might be useful for someone?

Lianna Patch (17:48)
I think I borrowed that from Lower Street, which is a podcast studio, ⁓ which I adore. ⁓ They, they mentioned that as like your, ⁓ your audio tagline or your auditory tagline. So the little intro music for your favorite podcasts, like when you hear that you have this emotional reaction to it, right? I have no idea what I said in terms of like making one yourself as a speaker, but I'm sure it was interesting.

Molly Geoghegan (17:51)
Mm-hmm.

Mikey Mioduski (17:58)
Hmm. You

Molly Geoghegan (18:01)
Mm-hmm.

Mm-hmm.

Mm-hmm.

No,

I think you talked about that and just own a way of like introducing yourself like having something to be like I'm Leanna this is like you kind of have like a couple of lines to to lean on so that as people might like see you or like lean or Get associated with you. They're like, okay This is what I have to expect because they go through the same few lines doesn't always work because I know some people like jump into maybe an anecdote when they first started talk or something, but ⁓ But that kind of like yeah again human sort of ⁓

Lianna Patch (18:35)
yeah.

Molly Geoghegan (18:45)
connection and a little bit of branding I think. ⁓

Lianna Patch (18:47)
Yeah. Yeah,

I mean, I think it's always good to have your like one sentence elevator pitch, who am I, what do I do, who do I do it for? I used to say often when I got on stage, ⁓ I'm Leanna Patch. I'm going to be talking about this thing and expectations are like assholes. You have them and I am one, so please lower your expectations. ⁓ and they're like, don't look at it too closely. It doesn't actually make sense, but not a lot because it was in the shit of a joke and the bar is so low, right?

Molly Geoghegan (18:53)
Mm-hmm.

Yeah.

Hahaha

Mm-hmm. Yeah.

Mikey Mioduski (19:11)
Yeah.

Molly Geoghegan (19:16)
No, that's I'm sure you get people's attention though

Mikey Mioduski (19:17)
Yeah. What? Yeah.

Lianna Patch (19:19)
Yes, exactly. They're like, did you just say c***? I mean,

Molly Geoghegan (19:22)
Right, right.

Lianna Patch (19:23)
when I get on stage, people are like, people are not expecting a very serious talk just based on the whole thing. Your is true.

Molly Geoghegan (19:30)
You never know. Could flip their expectations.

Mikey Mioduski (19:33)
Should wear like a tuxedo next

time just see what's going on.

Molly Geoghegan (19:35)
Yeah, yeah. Yeah.

Lianna Patch (19:37)
Just, you think my posture is on serious, I think. Like I've worked with my posture over the last couple of years,

because it's actually very bad. But I look at videos, which I try not to do, but if I see a video of myself presenting, get on stage and I'm just, hello! You know.

Molly Geoghegan (19:49)
I'm, yeah, goblin,

goblin on stage.

Mikey Mioduski (19:52)
So you really

don't try to watch, like, do you have a hard time watching them? Yeah, me too. Yeah. Not yours. Yeah. Yeah.

Lianna Patch (19:55)
Yeah.

Molly Geoghegan (19:56)
Yeah, I know it's supposed to be good for like learning, but yeah.

Lianna Patch (20:00)
I'm better at it than I used to be.

I did a...

a stand-up show once that I did not realize was A, incredibly like, bro gross. Selly and B would get over a million views on YouTube. And I did like a one minute set of jokes and a lot of them were about sex and the comments were like, for somebody talking about sex so much, she has the least sexy voice I've ever heard. That is fair, brutal, but like, I know it's not like that. Yeah. Yeah.

Molly Geoghegan (20:16)
Mm.

⁓ God.

Mikey Mioduski (20:27)
God. Yeah.

Molly Geoghegan (20:30)
Right, so you got a taste of the brutal internet. Oh, horrible.

I was gonna ask, so stage presence in a can, I know that was just kind of a one-off webinar you created,

Lianna Patch (20:41)
Yes, it is. I mean...

Molly Geoghegan (20:42)
But

are you still, yeah, are you still getting on, what do you do to practice? Are you still improving it up, stand up or doing some stand up to keep this muscle flexible for you? What's the, yeah, what's the latest spin?

Lianna Patch (20:54)
much less these days.

I really miss it. I haven't done standup in a while because the scene in Austin is so much different than it is in New Orleans where I'm from. New Orleans is like, you know everybody and there's like four mics a week and there's one mic a night and everybody's at that one. And Austin is like, I'm here to get famous. I'm Joe Rogan. know, can't hang. Also I'm old and I don't want to stay out late. Yeah.

Mikey Mioduski (21:01)
Yeah.

Molly Geoghegan (21:04)
Mm-hmm.

Mm-hmm. Yeah.

Yeah, it's a little more serious. Yeah, they start at like 9.30. The

list goes out at, yeah, the list goes out at nine, starts at 10. That's late. ⁓ Will you let, for

Lianna Patch (21:24)
Yeah.

Molly Geoghegan (21:29)
anyone that hasn't listened to your first episode, you punchline copy? ⁓ If stage presence in a can, if someone just saw that, they're like, all right, well, she does that, but what else do you do? And what do you most commonly help people with?

Lianna Patch (21:43)
⁓ I most commonly help software founders and e-commerce store owners figure out how to use humor to convert more customers. And that is a wide ranging and fun thing that usually comes down to figuring out their sense of humor, kind of like we talked about and putting that into their copy in a way that feels like they could back it up. Cause I never want to write a super funny site for someone and then they get on the call with the founder and the founder is like dry. Yeah, it feels like lying.

Mikey Mioduski (21:59)
Hmm?

Molly Geoghegan (22:01)
Mm.

Mikey Mioduski (22:12)
Uh-huh. Yeah.

Lianna Patch (22:13)
So it's like, what flavor are you? How do we put that into your copy? What's going to work in terms of converting people and what darlings do we need to kill? I have murdered a

Molly Geoghegan (22:20)
Mm-hmm, yeah.

Lianna Patch (22:22)
lot of darlings. Yeah.

Molly Geoghegan (22:23)
Yeah, definitely. I know we went through this a little bit last time, what's like, yeah, what's process, what's step one for getting to like the core of someone's, because it's like, you gotta kind of storymind to figure out what they're all about. each software tech is so different, know, so varied. But yeah, what's your process for going through that and being like, what can we work with here? What nuggets?

Lianna Patch (22:39)
Yeah

I tried to make them comfortable at first, which I think I can do, because if you're the goofball, right, like I've said, people are just more comfortable with you. If you cannot be embarrassed, they cannot be embarrassed for you or with you. And then I just ask them, hey, what do you find funny? What did you grow up watching and reading? What comedians do you seek out? If there were a new Netflix special right now, whose would you watch? What do you laugh at? And then we try to figure out why. And so a lot of times it is that very like...

Mikey Mioduski (23:02)
Hm.

Molly Geoghegan (23:11)
Mm-hmm.

I love that.

Lianna Patch (23:15)
Common, you know, observational humor. Sometimes it's dark and there's a backstory there. ⁓ I will also say like, you know, when you're at a cocktail party, like what's a funny story that you might trot out. ⁓ and how can we make that relevant to your emails? You know, cause it was the last time you signed up for a free trial of software and you got like a personal anecdote from the founder. Never right. Like, yeah, it's always just like, here's your first milestone. Please click this button and sign up, get to your aha activation moment.

Mikey Mioduski (23:20)
Yeah. Yeah.

Molly Geoghegan (23:23)
You

Mm-hmm.

Yeah, never.

Right.

Lianna Patch (23:45)
Yeah, just that it's like a

Molly Geoghegan (23:45)
Yeah. A learning kind of thing.

Lianna Patch (23:47)
process of discovery and then kind of fall

Molly Geoghegan (23:49)
Yeah, ooh.

Mikey Mioduski (23:50)
It's so good.

And then is there a little requirement like do they kind of need to have a messaging framework in place? ⁓ Do they ever? Uh-huh. Yeah, yeah. Okay, I like that too. Yeah, it's like there's so many times where they're like, yeah, we kind of had one, but we don't really use it anyway. Okay, yeah.

Lianna Patch (24:00)
They probably should and I used to make a lot more of those than I do now. Sometimes I reverse engineer it after I do a project. Yeah.

Molly Geoghegan (24:09)
Mm-hmm.

Yeah.

Lianna Patch (24:16)
Yeah, I

found that it's less useful for them than they think it will be and it's not that much fun for me to make. ⁓ But sometimes it's like when we figured out the sense of humor and what topics we can and can't joke about in the copy, I will go back and make like a one page guide that's like, yeah, the references we make shows and movies we refer to like gifts will use and use emojis will use and not use things like that.

Molly Geoghegan (24:23)
Mm-hmm.

Mikey Mioduski (24:28)
Mm-hmm.

Sweet.

Molly Geoghegan (24:33)
Mm-hmm. That's probably really useful. Yeah.

Mikey Mioduski (24:39)
Yeah. Damn, that's awesome. It's like the.

Molly Geoghegan (24:43)
Yeah, so you're building like

a little world of humor for them, of like how to, like that's a leave behind kind of thing where you're like, here you go, take this. I think, you know, anyone that's seen a brand guide can probably relate it to like, essentially like a humor guide, right?

Lianna Patch (24:47)
Yeah!

Mikey Mioduski (24:47)
Yeah. Right, yeah. Yeah, you're onto something.

Lianna Patch (24:58)
Yeah, yet brand guides never have that, right? So it's like separate.

Molly Geoghegan (25:02)
Mm-hmm, yeah, totally. Yeah,

and that needs to be, yeah, mean, that's hopefully, should be part of the brand story if there is room and a space for humor, which I think, I think there can, yeah, I think, I don't know what your stance is, but I feel like there could always be a little bit of space for humor, regardless of what the brand story is. A little bit of lightness, and it's a different way to access people, so very useful. ⁓ Tell us, what's the kind of like number one psychology thing you teach people that you're like?

Lianna Patch (25:20)
Yeah.

Yeah.

Molly Geoghegan (25:31)
Like when people laugh, there's a memory associated with it. Like you said, the recall goes way, way up. But is that the thing you tell people to really convince them? You're like, no, no, I promise this works. Is there like a stat or psychology piece you lean on to really convince folks?

Lianna Patch (25:45)
looking at my giant ⁓ sketchbook, my humorous psychology talk. It's just so closely linked to know, like, and trust, right? Like, moment somebody breaks the ice and makes you laugh, you are grateful to them and you connect those positive feelings with them. So if the brand can do that at scale, then you don't have to go out there and do it for every single person. You can do it through your copy. ⁓

Mikey Mioduski (25:47)
Yeah Mm.

Molly Geoghegan (25:47)
Yeah, yes, nice, nice, yes.

Mm-hmm.

Lianna Patch (26:10)
And I feel like this is so cyclical in marketing. Like every

five or 10 years, somebody's like, humor is the next big thing. And it's like, well, it's been hundreds of years. Like literally, yeah.

Mikey Mioduski (26:14)
you ⁓

Molly Geoghegan (26:20)
Yeah, or storytelling. Yeah.

We saw that a lot trending this year because so many people are hiring storytellers, I think, in response to the rise of AI, just like tools and uses. And so there has to be, I think, something to counter that is like the human strategic storyteller as well. That hiring kick is happening, which is just really interesting to see because I'm like storytelling isn't new, but it's just funny when it comes in and out of trend.

Lianna Patch (26:31)
Yeah.

Mikey Mioduski (26:33)
Yeah.

Lianna Patch (26:48)
You gotta make it

new, right? Yeah.

Molly Geoghegan (26:49)
Trendiness, yeah, yeah.

There's new approaches, yeah, that kind of thing. ⁓ I know both of you, this is kind of a question for both of you. You've both given talks, of course, ⁓ like, yeah, trying to be funny without feeling cringe, I mean, maybe impossible, but yeah, how do you work, like as you're going through a talk, you're both to me, just kind of funny people.

So like naturally kind of approach things with humor. But yeah, how's, what's the process go where you're like, ⁓ maybe there's two, like I'm gonna put a GIF here. And like, where's my punchline gonna go? Like, I know we've talked, the rule of threes in humor, you do something, something, and then something unexpected. But yeah, what has been like, Mikey, do you ever go through and you're like, I know I needed a joke there, I needed this to land, or you build something up to, yeah, what's your process with like integrating humor into a presentation?

Mikey Mioduski (27:27)
Mm.

I will let Leanna dive in. I think I typically just want ⁓ within the first minute a laugh, probably just to kind of feel a little better and kind of get the nerves out. fuck, yeah, because I've done, if I have ever bombed, it was when I just, the start, the opening of the presentation, I didn't have it kind of locked.

Molly Geoghegan (27:42)
Yeah

Mm-hmm. Mm-hmm.

Mm-hmm.

Mikey Mioduski (28:09)
or

firm at all. And then I kept just sliding and sweating and it was hard to claw back. So yeah, I will typically just like to kind of personalize it to where we're at, who these people are, and just like have one thing that I hope will get a little bit of a chuckle so that I can feel better and keep going. For me, it's that feedback that Leanna kind of mentioned that I kind of like need it to keep going.

Lianna Patch (28:28)
Mm-hmm.

Molly Geoghegan (28:33)
Yeah, kidding that.

Lianna Patch (28:35)
Yeah.

Molly Geoghegan (28:37)
Totally makes sense.

Lianna Patch (28:37)
Yeah, that first laugh. Sorry, Molly. I was going to say the first laugh is like, okay, you're on my side. Now we can go. Right? Like I'm just waiting for them to laugh. And then it's like, all right, I got you. We're all here together. Let's move. ⁓ my process for working jokes in is both while structuring the talk, ⁓ and then it mostly happens, I think, while I'm rehearsing and I'm reading.

Mikey Mioduski (28:39)
⁓ yeah.

Molly Geoghegan (28:50)
Mm-hmm.

Mikey Mioduski (28:55)
⁓

Lianna Patch (29:04)
So I've done it a bunch of different ways, but like one way that works for me is ⁓ read out loud or perform the talk, get the transcript and then read the transcript out loud and like ad lib stuff. That's way that I used to practice my comedy sets too. And I would record when I was performing, cause sometimes you ad lib the best stuff on stage and then it becomes

Molly Geoghegan (29:15)
Mm, yeah.

Mikey Mioduski (29:23)
yeah.

Lianna Patch (29:24)
set next time. So it's just like, what is this asking for right now? Like.

Molly Geoghegan (29:24)
Mm-hmm.

Mikey Mioduski (29:24)
Yeah. Yeah.

Lianna Patch (29:29)
How do I want the audience to feel? What should I say to make them feel that way? And then when you're in the room, so much more is happening. And I always get so pissed when I forget some of my favorite jokes. And

then people are like, you did a good job. And I'm like, you don't even know it could have been worse. ⁓

Molly Geoghegan (29:40)
Yeah, it could have been so different.

Mikey Mioduski (29:41)
Yeah, yeah,

what about like a callback like I feel like that's Whenever I see one that was like really smart. I'm just like, oh my god, like icing on the cake tied a bow around the whole thing Do you specifically try to work those in or does it just happen? Yeah

Molly Geoghegan (29:51)
You

Lianna Patch (29:53)
Yeah. Yeah.

I do specifically try to work them in. I don't think they happen for me that much.

Sometimes I'll find one in the moment. There's this improv form called the Herald where you have an A scene, a B scene, and a C scene, and then you have like A1, B1, C1. So like A connects to A1, B connects to B1, and then C1 ties everything together. So you try to pick one thing from all the other scenes. I'm probably like destroying the description of this form, but.

Molly Geoghegan (30:07)
Mm-hmm.

Mikey Mioduski (30:07)
Yeah.

Mm.

Molly Geoghegan (30:17)
Mm-hmm.

Mikey Mioduski (30:26)
Yeah.

Lianna Patch (30:29)
By the end of it you wrap everything up all the callbacks come together in the final scene and the audience thinks y'all are geniuses that just And you're like no we've just been doing math Yeah ⁓

Mikey Mioduski (30:33)
Yeah. What?

Molly Geoghegan (30:36)
Yeah, so smart, so smart.

Mm-hmm. Yeah. I remember

seeing my first like Second City show and seeing them do that where they rap. It's like a best of highlight reel, right? Or like a reprise of everything you just laughed at for an hour. And I thought it was the most genius thing I'd ever seen. Right. I was like 14 probably. And we just couldn't believe the skill. And yeah. And I understand like...

Lianna Patch (30:58)
Yeah.

Mikey Mioduski (31:00)
Yeah.

Molly Geoghegan (31:06)
It's just repetition, but it is a lot of skill to be like, we're integrating this in the way that makes sense in a new scene, but is referencing

Mikey Mioduski (31:10)
Mm-hmm.

Lianna Patch (31:12)
Yeah.

Molly Geoghegan (31:13)
something that only you, the audience, seen us do. And I just thought that was so cool. And I think that can make, that's the ultimate inside joke. For people, yeah. Mm-hmm, yeah.

Lianna Patch (31:18)
Yeah.

Yeah, exactly. Like you can't explain it when you leave. Like, that's

Mikey Mioduski (31:24)
Yeah.

Lianna Patch (31:26)
improv show. Please don't tell me about it.

Molly Geoghegan (31:28)
Yeah, totally, you're not gonna- yeah, exactly. Yeah,

Mikey Mioduski (31:30)
I'll pay you to not.

Molly Geoghegan (31:32)
yeah, totally. That's-

Mikey Mioduski (31:32)
but for, but Dean, like talk about battling the other problem with presentations of just like forgetting everything that was just said. So yeah, you know, like if you, if you made a talk about that formula, I bet you could go crazy selling that to presentation people as like the secret structure of improv, you know, but the callback recipe is pretty.

Molly Geoghegan (31:39)
Yeah, yeah, kisses.

Lianna Patch (31:40)
S.

Molly Geoghegan (31:45)
Mm-hmm.

Yeah

Lianna Patch (31:53)
Cool.

Mikey Mioduski (31:56)
Beautiful, if we could tie that to memorability of what the hell the talk was about. Okay.

Molly Geoghegan (31:57)
Mm-hmm.

Lianna Patch (32:02)
Yeah. Have we talked about ⁓ Ali Wong's pudding duck cool breakdown?

Molly Geoghegan (32:08)
⁓ No, but I do like Alley Wong. So let's let's get into it

Lianna Patch (32:10)
Okay, I do like her too. ⁓ One of her older specials, this website called pudding.cool, which does a lot

of visual info-matic, that's not the word, infographic, but interactive stuff, ⁓ they mapped her stand-up special by topic and by ⁓ volume of laughter. And so was pink topic here, blue topic here, purple here, and then bigger laugh, bigger laugh, they start to overlap, and then her biggest pop is not...

Molly Geoghegan (32:21)
cool, yeah.

Mikey Mioduski (32:28)
Huh.

Molly Geoghegan (32:28)
Okay.

Lianna Patch (32:38)
quite at the end, I don't think. She has like this big peak and then a denouement, ⁓ but she ties everything together, right? So it's like pink, purple, blue, all overlapping. And it's a really awesome way to visualize that function. But it's so hard to do like, and as an improviser, would say that all the time.

Molly Geoghegan (32:42)
Mm-hmm.

Mikey Mioduski (32:49)
Yeah. What?

Molly Geoghegan (32:50)
⁓ love that. Yeah. Do you think it's, yeah, yeah. I'll try and

link that. That's brilliant. Yeah. Is there anything you work with with developing either your talks or do you ever get people like you're helping with them with their talks too, their presentations and the copy? Yeah. Do you, is there any like memory things? And I guess there's, you need to have the memory and callback too, but what kind of memory tools do you integrate into the copywriting help for people?

Mikey Mioduski (32:56)
No kidding.

Lianna Patch (33:07)
Yeah, sometimes with friends. Yeah.

I briefly was

like, I'm going to be a memory palace person. Like I'm going to map myself at home to pieces of my dog. I do that anymore. I all my slides and put them on arts and like shuffle them and see if I can start from the middle. See if I can. And that's also where the ad living stuff comes into place at this MC thing that I'm doing next month. I will have my notes.

Molly Geoghegan (33:25)
Yes, of course.

It's a good fixie. Yaaah, index cards.

Mikey Mioduski (33:38)
Yeah.

Molly Geoghegan (33:38)
Mmm.

Lianna Patch (33:43)
and then I will be handed a stack of small slips of paper of like things that come up like lunch announcements, lunch has moved or like don't forget to wear your swimsuit, you know, and I have to like figure out how to merge all that and that's why I'm like, I forgot

Molly Geoghegan (33:50)
Yeah.

Mikey Mioduski (33:56)
You

Lianna Patch (33:57)
to say my thing, but I did tell people where to eat so that was.

Mikey Mioduski (33:59)
Yeah.

Molly Geoghegan (34:00)
Yeah, you find those spaces where you're like, I'm comfortable kind of riffing in this moment. Yeah, that's, I think that's, yeah, we've said that before, practice your talk out loud if you haven't, whether you're giving it online or like in person, if not more online, because you're gonna be stuck with the screen and you have to be less robot, that's like the hardest thing. So difficult.

Mikey Mioduski (34:04)
Mm-mm.

Lianna Patch (34:04)
Yeah. ⁓

Mikey Mioduski (34:12)
Yeah.

Lianna Patch (34:19)
Yeah.

Mikey Mioduski (34:20)
When you're

emceeing, sorry to be so specific, like when you, because I, there's the kind of ad libbing, ⁓ just the administrative announcements which are kind of like easy. When you announce a speaker and like you really don't want to screw up their bio, their accolades, when is it appropriate to actually read versus, do you actually try to memorize some of that stuff? Okay.

Lianna Patch (34:32)
Mm-hmm.

No, no,

read those. I read those, like, I go through them enough that I don't just do this, right? can be like, this person is one of my favorite whoevers. They have done this thing, you know? And then I stole some tricks from improv shows, ⁓ like to hype people up, because I, as a speaker, I really hate it when I'm getting introduced and somebody is like, and here's Liana Patch. And then like the applause dies before you get to the stage.

Mikey Mioduski (34:47)
Yeah.

Mm-hmm. Yeah.

Molly Geoghegan (35:07)
Yeah.

Still walking.

You're still getting up there. It's the opposite of the Oscars.

Lianna Patch (35:12)
Yes, still walking. Please stop looking at me. Yeah. And so I will be like, sound like a million people for Rand Fishkin. then keep clapping until they're up there, give them a shake, them a high five. Sometimes they're holding things. I'll just do the elbow. But I have to stop

Mikey Mioduski (35:18)
⁓ I like that. Yeah. Yeah.

Lianna Patch (35:33)
doing that because I'm making it about me on their way on the stage.

Molly Geoghegan (35:36)
⁓ No, but that's yeah, I mean it's like very warm though, very warm.

Lianna Patch (35:42)
Yeah,

it's just like, hey, this come join me friend, like talk to all of our friends together. That's the vibe that I Selfishly for me, but also for everyone else.

Mikey Mioduski (35:45)
Yeah.

Molly Geoghegan (35:48)
Yeah.

Mikey Mioduski (35:52)
All right. That's great.

Molly Geoghegan (35:52)
Yeah, no, no, no. think people

want that, people want that. Okay, I know we got maybe time for one more question before we get into the spice cabinet here, but I'm curious, last time we talked to you, we were like, I wanna be, I wanna, we talked about this amazing book called The Referable Speaker, I'll put it in the spice cabinet myself, it prompted Mikey and I to go read it, and you wanted to get booked more as a presenter.

Lianna Patch (35:54)
Yeah. Yeah.

Mikey Mioduski (36:05)
Mm-hmm.

Molly Geoghegan (36:14)
parted hair as well, everybody. And is there anything like that you're still working on there? Are you trying to like get that speaker journey going for yourself?

Lianna Patch (36:23)
Yes, sort of, kind

of, in a way that ⁓ it feels hard and scary. And so I mostly avoid it. ⁓ Yeah. I haven't given my signature talk in a while. I feel like I wrote that thing pretty hard for like five years. And now no one wants to hear it anymore, which I don't think is true. And I should probably shop that around. ⁓ But I started making a new talk and it's about not just humor, but more broadly, joy.

Molly Geoghegan (36:26)
Okay.

Mikey Mioduski (36:36)
Yeah.

Molly Geoghegan (36:39)
Mm-hmm.

Mm-hmm.

Lianna Patch (36:51)
and the imperative of joy is what I'm calling it. I have ⁓ always been a stressy, depressy person. And so the flip side of like, my God, everything is so bad and I'm so

Mikey Mioduski (36:53)
Yeah.

Lianna Patch (37:05)
sad about my life and the world is, okay, we need to build in ways to have joy and how do we build that in? And so I'm like, I've been looking for the work culture tie-in, which like, who wants to hear me talk about work culture? I've pretty much only ever worked for myself.

Molly Geoghegan (37:11)
Mm-hmm.

Mikey Mioduski (37:19)
Yeah.

Lianna Patch (37:20)
It's all about corporate culture. ⁓ But like, what is joy? How do we feel joy? How do we build more joy in? And why is it so important? And my main thing is just like, we're all going to die, so we better have a good time. It's really just me saying myself.

Molly Geoghegan (37:25)
Mm.

Yeah.

Yeah, yeah. Hey, I feel

like that was, that's hot ticket right now. People need that. Yeah, yeah, exactly. You will, you're on your way out. Time is ticking everybody. No, mean, that is, I mean, we're laughing, but it's true. think people need that. If you are laughing, you're crying, so let's.

Mikey Mioduski (37:38)
Yeah, look to the person to your right and to your left.

Lianna Patch (37:41)
Yeah, one event, one truck on their way out. We're gonna hit half of you with trucks on your way out of this package.

Mikey Mioduski (37:50)
Yeah, yeah.

Yeah. We

Lianna Patch (38:01)
Yeah.

Molly Geoghegan (38:02)
Let's bring it in. Yeah, yeah, I think so. And with that, I mean, to kick us off,

Mikey Mioduski (38:02)
in the space cabinet? Yeah.

Molly Geoghegan (38:06)
I wanted to ask general advice for presenters that like, know, presentation nation, wide variety of people listening. They could be making their own presentations. They could be the person hiring you saying that they're not funny and they need help with the copywriting. But what would you say like as general advice to just, yeah, like getting on stage, public speaking, general advice for helping people out?

Lianna Patch (38:28)
The first thing I usually say is everybody here wants to see you win. Like we all want to see you having a good time. Kind of the flip side of I want to see fewer speakers having a bad time. Like we want to see you know your shit, love teaching your shit. Like you're not anxious, you're excited, right? Flip that monkey brain.

Mikey Mioduski (38:39)
Yeah. I love that. Okay. What about like you touched on webinars,

Molly Geoghegan (38:39)
Exactly. What is that?

Yes, love it. Yes, yes, thank you.

Mikey Mioduski (38:50)
the lack of feedback? Have you heard any advice or have you stumbled upon anything that helps you overcome that? Because I don't have anything helpful to say to people. I'm like, nope, it's just awful.

Lianna Patch (39:03)
Uh, friends that do more webinars than I do say that you just need, uh, like a VA in there to manage the chat and to let you know when people have relevant questions. Yeah. I sort of, uh, appointed a friend of mine and former business partner for a stage presence that I can, cause I didn't pay for zoom webinar. And so I was just hearing like, ding dong, ding dong, ding dong. And I couldn't let people in. So I was like, Hey, James, this is your job now. He's like, okay. I guess I'll stay for the whole time.

Mikey Mioduski (39:08)
cool.

Molly Geoghegan (39:12)
Yeah. Yeah.

Mikey Mioduski (39:19)
Hmm

Molly Geoghegan (39:20)
Yes. I remember that, yeah.

Mikey Mioduski (39:27)
Yeah.

Molly Geoghegan (39:27)
Yeah, could you pass this off? Mikey,

remember, yeah, when we did webinar series, it made it so much easier when one of us, we would trade that hat and be like, one of you, if someone was in charge of the chat and letting people in, while the other person is forward-facing versus back-facing, so helpful, yeah. Okay, favorite comic that you're getting inspiration from these days? Comedian or even an old one that's ⁓ taken your interest recently? Kyle, let's hear.

Mikey Mioduski (39:38)
Yeah.

Lianna Patch (39:40)
down.

Yeah.

It's not an old one. It's Taylor Tomlinson. She's

so fucking funny. Have you seen Taylor?

Mikey Mioduski (39:57)
Huh.

Molly Geoghegan (39:58)
I haven't watched her new special,

but I like, yeah, I haven't seen the new special. I just watched Chris Fleming's special last week and it was hilarious. ⁓ But Taylor, I have seen her first one, so I haven't seen the second special yet. I'll plug it.

Lianna Patch (40:05)
nice. That's all it was.

I don't think

I've seen the second one either. Although maybe there's three now? ⁓ I don't know. I just see clips of her and I went to see her live when she was in Austin. she's just, it's that kind of blend of self-deprecation and observation and her physicality. She and, ⁓ what's her name? Alana. What's her last name? I can always remember her last name and not right now. I have to Google this. Hold please.

Mikey Mioduski (40:13)
Mm.

Molly Geoghegan (40:15)
Okay, maybe.

All fun.

Mikey Mioduski (40:26)
Hmm

Molly Geoghegan (40:34)
laser.

Lianna Patch (40:41)
⁓ not Glaser, it's the other one. Anyway, okay. There's a tall female comedian, ⁓ tall blonde female comedian who has this great like goblin mode that she goes into and she like stoops down on stage, but she also wears really high heels. And Taylor Tomlinson does that too, where it's just like, I'm gonna do a voice. I'm gonna be my mother or I'm gonna be a goblin. And like, I do that too. And so I feel like, could maybe do that. Schlesinger, yes.

Molly Geoghegan (40:42)
Make your way.

Yeah.

Mikey Mioduski (41:05)
yeah Schlesinger ⁓

Molly Geoghegan (41:07)
Yes, relatable.

Yes.

Lianna Patch (41:11)
Yeah.

Mikey Mioduski (41:13)
yeah

Molly Geoghegan (41:13)
She's not, yeah, okay, we'll plug that. Alana Schlesinger and Taylor. Fun. ⁓ I always like to see who, yeah, who people are

Lianna Patch (41:18)
Losing her. Yeah. Women again.

Molly Geoghegan (41:24)
getting inspired by. ⁓ Okay, you gave us an amazing book recommendation last time, no pressure. Any books, podcasts to plug for the folks?

Lianna Patch (41:34)
man, I listen to so many more podcasts than I used to. And it is, I listen to no business podcasts at all. ⁓ because right, I'm just letting you know, like my ears are blocked. ⁓ I love death, and money. I'm sure you've heard that before. That's a really good one. And then, bad at keeping secrets. It's this artist and writer.

Molly Geoghegan (41:42)
No, they don't have to be. No, they don't have to be related. Just curious. Yeah.

Mikey Mioduski (41:45)
Okay.

Molly Geoghegan (41:54)
I haven't.

That's sex and money.

Lianna Patch (42:00)
who makes, you've certainly seen them go around Instagram, her stuff goes viral all the time. ⁓ It's about like love and hardship and grief and living in a world like that. One of her famous ones is, don't think my tiny brain was meant to hold all this grief. And so she hosts a podcast and she just talks about stuff with artists.

Molly Geoghegan (42:02)
Okay. Okay.

Mikey Mioduski (42:03)
Okay. Yeah. ⁓

Molly Geoghegan (42:14)
Mmm, I like it. ⁓ beautiful.

Mikey Mioduski (42:20)
all right. Find that Molly. We're to link that.

Molly Geoghegan (42:22)
Yeah, I've got it.

This is the Juicy Spice cabinet. I love it. Okay, amazing. And then of course, ⁓ where can people find you? I'll be plugging your punch on copy.com. And anywhere, anything else I should be plugging for the people? LinkedIn, LinkedIn.

Lianna Patch (42:23)
Yeah.

Mikey Mioduski (42:25)
Yeah.

Lianna Patch (42:33)
Yeah.

Mikey Mioduski (42:35)
Hey.

Lianna Patch (42:36)
Oh God, I guess LinkedIn. I've given in.

I've given up. I'm like lying down on the train tracks being like, please add me on LinkedIn. It used to be Twitter and then I was like, all right, know, fucking Elon Musk. I went, I'm on blue sky. I am also not Twitter. I'm LinkedIn. Yeah.

Mikey Mioduski (42:39)
Yeah.

Molly Geoghegan (42:40)
Yeah. Like, post. You're like, post. Now and again.

Yeah, blue sky, okay. Okay, we'll find you.

Mikey Mioduski (42:51)
Okay.

Molly Geoghegan (42:56)
Perfect. All right, Leanna, the time has come. ⁓ Getting ready for your next presentation or MC event. What song is playing?

Mikey Mioduski (42:59)
Yes.

Lianna Patch (43:09)
Oh man, it's probably Vulfpeck. That's always like my pump up or walk on song. I did also try at the last event that I spoke at. Yeah, the Birdwatchers good, 1612 is good. 1612 is not as good to walk on to. I did try to do it at karaoke at the last conference I spoke at. There was a backing track and I don't know that song as well as I thought and I had no idea what it It went poor.

Mikey Mioduski (43:12)
⁓ that's awesome. Yes.

Molly Geoghegan (43:14)
That's what it was last time. I was just even lined up.

The Birdwatcher.

Mikey Mioduski (43:30)
Yes. Yeah.

Molly Geoghegan (43:31)
that's tough.

Yeah, yeah.

It's a weird one to sing along to, yeah. I have been humbled by a song that I

Lianna Patch (43:41)
yeah.

Molly Geoghegan (43:44)
thought would be good for karaoke and you're like, it doesn't translate. But to walk out to the Birdwatcher, we'll get it back in the Spice Academy. That's great.

Lianna Patch (43:47)
it's the worst.

Yeah, pretty

Mikey Mioduski (43:51)
Yeah, that's

Lianna Patch (43:53)
much always.

Mikey Mioduski (43:53)
awesome. Well, Leanne and Patch, thank you so much for joining us for round two, friend of the show. This is awesome. Appreciate you coming on.

Molly Geoghegan (43:59)
Yeah.

Yeah. Keep on laughing. Yeah. Aw. Thanks for taking the time.

Lianna Patch (44:01)
I love y'all. I love this. Thank you so much.

Mikey Mioduski (44:04)
Right on. Well,

presentation nation, ⁓ we'll thank you for listening and until we meet again, keep on pitching. That's our sonic.

Molly Geoghegan (44:14)
Keep on pitching.