How Brand Collabs are the ultimate Storytelling Hack

Brand collaborations are such a cool way to expand a brand’s story and messaging. They can be powerful, strategic and often hilarious—we all know that Doritos x Taco Bell collab brought us a now staple item on the fast food menu.

But did you know that Burger King famously created a “Day Without a Whopper” with the purpose of directing folks to McDonald’s to raise money for the McD’s charity? Why would they do that??

After our latest TWIST episode (This Week In Storytelling) on the subject, we wanted to bring in a presenter and product marketer perspective on what we can learn from these collaborations and how you can lean into other brands’ stories to tell your own.