Episode 68:
How Brand Collabs are the ultimate Storytelling Hack
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This is an episode for: copywriters, speakers, product marketers & people that geek out on advertising
Molly Geoghegan
May 11, 2023
Brand collaborations are such a cool way to expand a brand’s story and messaging. They can be powerful, strategic and often hilarious—we all know that Doritos x Taco Bell collab brought us a now staple item on the fast food menu.
But did you know that Burger King famously created a “Day Without a Whopper” with the purpose of directing folks to McDonald’s to raise money for the McD’s charity? Why would they do that??
After our latest TWIST episode (This Week In Storytelling) on the subject, we wanted to bring in a presenter and product marketer perspective on what we can learn from these collaborations and how you can lean into other brands’ stories to tell your own.
About The Author
Molly Geoghegan is a writer, organizer, and film school dropout. She hikes frequently with her dog, Guinness, and signs up for too many email newsletters. Having lived in Chicago, Paris, Dublin and Galway, Molly has made her way back to the Rockies and calls Denver, CO home.
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