How New Belgium Brewery raised the craft brew bar and created new categories

Episode 107:
How New Belgium Brewery raised the craft brew bar and created new categories

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This is an episode for: Founders, Innovators and anyone in business creating their own category.

Molly Geoghegan, Narrative Strategist

Molly Geoghegan

Feb 08, 2024

Many Coloradans are familiar with the New Belgium Brewery founding story—where Jeff Lebesch and Kim Jordan return from a life-changing bike trip across Belgium inspired to create their own Belgian style beers for the masses. 

In addition to their famous “Fat Tire” ale, New Belgium also created new categories and precedents among brewery business. They have been innovating in sustainable brewing practices since the 90s and upholding an exceptional company culture well before it was trendy. 

Mikey and Molly are joined by local beer enthusiast and GhostRanch Creative Director Jeff Carter AKA @Brew_Kid_on_the_Block, to discuss the Ft. Collins brewery’s impact on brews, on business and an amazing interview with Founder Kim Jordan on Guy Raz’s How I Built This.

What's in the Spice Cabinet??

Check out the How I Built This interview with New Belgium founder Kim Jordan here.

If you’re a brew enthusiast like our Jeff, give him a follow @Brew_Kid_on_the_Block.

Jeff’s fave local breweries?

Beers Jeff can’t live without:

Ranchero Allie does the graphic design for Lincoln + South Brewing in SC!

Want more New Belgium?

  • Check out this TED Talk from New Belgium Environmental and Sustainability Officer, “The Power of Culture in Driving Sustainability”

About The Author

Molly Geoghegan, Narrative Strategist

Molly Geoghegan is a writer, organizer, and film school dropout. She hikes frequently with her dog, Guinness, and signs up for too many email newsletters. Having lived in Chicago, Paris, Dublin and Galway, Molly has made her way back to the Rockies and calls Denver, CO home.

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How New Belgium Brewery raised the craft brew bar and created new categories