Presentation Book Club: April Dunford’s “Sales Pitch” wants you to put your “Differentiated Value” forward

Episode 104:
Presentation Book Club: April Dunford’s “Sales Pitch” wants you to put your “Differentiated Value” forward

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This is an episode for: Marketers and sales folks or anyone who’s had to work on positioning.

Molly Geoghegan, Narrative Strategist

Molly Geoghegan

Jan 18, 2024

Mikey and I read April Dunford’s latest book, Sales Pitch: How to Craft a Story to Stand Out and Win, and to no surprise to anyone familiar with her work—it was hilarious, accessible and whip-smart insightful.

Dunford offers a fresh perspective on applying narrative to sales and flips the current advice on its head emphasizing that buying can actually be harder than selling

One of the biggest takeaways? Shift the focus from your features to your “Differentiated Value”. She all but guarantees that you’ll sell more. 

What book should we read next?

What's in the Spice Cabinet??

Get your own copy of April’s latest book, Sales Pitch: How to Craft a Story to Stand Out and Win

Want more of April? 

April’s walkout song?

About The Author

Molly Geoghegan, Narrative Strategist

Molly Geoghegan is a writer, organizer, and film school dropout. She hikes frequently with her dog, Guinness, and signs up for too many email newsletters. Having lived in Chicago, Paris, Dublin and Galway, Molly has made her way back to the Rockies and calls Denver, CO home.

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Presentation Book Club: April Dunford’s “Sales Pitch” wants you to put your “Differentiated Value” forward