Presentation Book Club: April Dunford’s “Sales Pitch” wants you to put your “Differentiated Value” forward
This is an episode for: Marketers and sales folks or anyone who’s had to work on positioning.
Molly Geoghegan
Jan 18, 2024
Mikey and I read April Dunford’s latest book, Sales Pitch: How to Craft a Story to Stand Out and Win, and to no surprise to anyone familiar with her work—it was hilarious, accessible and whip-smart insightful.
Dunford offers a fresh perspective on applying narrative to sales and flips the current advice on its head emphasizing that buying can actually be harder than selling.
One of the biggest takeaways? Shift the focus from your features to your “Differentiated Value”. She all but guarantees that you’ll sell more.
What book should we read next?
What's in the Spice Cabinet??
Get your own copy of April’s latest book, Sales Pitch: How to Craft a Story to Stand Out and Win
Want more of April?
- She’s got a newsletter, a podcast—she’s got it all!
April’s walkout song?
- Mikey’s guess: ”Limelight” by Rush
- Molly’s guess: “That Don’t Impress Me Much” by Shania Twain
About The Author
Molly Geoghegan is a writer, organizer, and film school dropout. She hikes frequently with her dog, Guinness, and signs up for too many email newsletters. Having lived in Chicago, Paris, Dublin and Galway, Molly has van-lifed her way to the Pacific Northwest and calls Oregon home.
Connect on LinkedInYou May Also Like
This is an episode for: speakers and presenters of all levels.
This is an episode for: people invested in their personal and professional storytelling skills AND anyone looking to use that leadership development budget.
How do museums present their stories?
This is an episode for: experiential marketers, art nerds, & museum lovers (and haters! Let us change your mind).
This is an episode for: speakers, marketers and anyone that attends annual conferences.