This is an episode for: Marketers and sales folks or anyone who’s had to work on positioning.
Mikey and I read April Dunford’s latest book, Sales Pitch: How to Craft a Story to Stand Out and Win, and to no surprise to anyone familiar with her work—it was hilarious, accessible and whip-smart insightful.
Dunford offers a fresh perspective on applying narrative to sales and flips the current advice on its head emphasizing that buying can actually be harder than selling.
One of the biggest takeaways? Shift the focus from your features to your “Differentiated Value”. She all but guarantees that you’ll sell more.
What book should we read next?
What's in the Spice Cabinet??
Get your own copy of April’s latest book, Sales Pitch: How to Craft a Story to Stand Out and Win
Want more of April?
- She’s got a newsletter, a podcast—she’s got it all!
April’s walkout song?