This is an episode for: people who have/are reading Made to Stick by Chip and Dan Heath or want to know more about it.
Dear listeners, welcome back to Book Club. We’re making our way through Chip & Dan Heath’s Made to Stick — a book dissecting all the factors that make certain messages and stories STICK.
And there’s a lot of unpack!
So, not unlike other greats such as JRR Tolkien or the makers of Die Hard, we’ve split this into multiple parts.
(Listen to Part 1 on “Simplicity” HERE!)
Part 2 covers “Unexpected”, “Concrete” and “Credible” on the SUCCESs checklist for story stickiness.
Need help in one of these areas? Tons of great examples and Heath brother-approved insight await.
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