Episode 17:
Presentation Book Club - Made to Stick (Part 2)

Dear listeners, welcome back to Book Club. We’re making our way through Chip & Dan Heath’s Made to Stick — a book dissecting all the factors that make certain messages and stories STICK. 

And there’s a lot of unpack! 

So, not unlike other greats such as JRR Tolkien or the makers of Die Hard, we’ve split this into multiple parts.
(Listen to Part 1 on “Simplicity” HERE!)

Part 2 covers “Unexpected”, “Concrete” and “Credible” on the SUCCESs checklist for story stickiness. 

Need help in one of these areas? Tons of great examples and Heath brother-approved insight await.