Presentation Book Club - Made to Stick (Part 2)

Episode 17:
Presentation Book Club - Made to Stick (Part 2)

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This is an episode for: people who have/are reading Made to Stick by Chip and Dan Heath or want to know more about it.

May 12, 2022

Dear listeners, welcome back to Book Club. We’re making our way through Chip & Dan Heath’s Made to Stick — a book dissecting all the factors that make certain messages and stories STICK. 

And there’s a lot of unpack! 

So, not unlike other greats such as JRR Tolkien or the makers of Die Hard, we’ve split this into multiple parts.
(Listen to Part 1 on “Simplicity” HERE!)

Part 2 covers “Unexpected”, “Concrete” and “Credible” on the SUCCESs checklist for story stickiness. 

Need help in one of these areas? Tons of great examples and Heath brother-approved insight await. 

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Presentation Book Club - Made to Stick (Part 2)