Presentation Book Club - Made to Stick (Part 3)
This is an episode for: people who have/are reading Made to Stick by Chip and Dan Heath.
Part 3, the closing chapter, of our Made to Stick book report/breakdown/book club is here.
Frodo is ready to destroy the ring and we’re ready to discuss the “E” and “S” in Chip & Dan Heath’s “SUCCESs” checklist (see below) for a sticky story—Emotions and Stories.
These components are so central to storytelling that many examples often go hand-in-hand. It’s a bit of a “Chicken or the Egg” debate: What comes first—the emotions or the story?
How do you appeal to someone’s self-interest? How do you spot a good story?? Why is it that we all remember Jared’s Subway story???
Brothers Heath have the answers and Mikey and Molly have the spark notes. For the Shire!
You May Also Like
This is an episode for: speakers and presenters of all levels.
This is an episode for: people invested in their personal and professional storytelling skills AND anyone looking to use that leadership development budget.
How do museums present their stories?
This is an episode for: experiential marketers, art nerds, & museum lovers (and haters! Let us change your mind).
This is an episode for: speakers, marketers and anyone that attends annual conferences.