Episode 18:
Presentation Book Club - Made to Stick (Part 3)
Play
This is an episode for: people who have/are reading Made to Stick by Chip and Dan Heath.
Part 3, the closing chapter, of our Made to Stick book report/breakdown/book club is here.
Frodo is ready to destroy the ring and we’re ready to discuss the “E” and “S” in Chip & Dan Heath’s “SUCCESs” checklist (see below) for a sticky story—Emotions and Stories.
These components are so central to storytelling that many examples often go hand-in-hand. It’s a bit of a “Chicken or the Egg” debate: What comes first—the emotions or the story?
How do you appeal to someone’s self-interest? How do you spot a good story?? Why is it that we all remember Jared’s Subway story???
Brothers Heath have the answers and Mikey and Molly have the spark notes. For the Shire!
You May Also Like
Leading with empathy - with CMO Jen Jones
This is an episode for: Product Marketers, Marketing Leaders, Sales Enablers & Aspiring CMOs.
This is an episode for: Product Marketers, Visual Storytellers & anyone who’s a leader in their work.
This is an episode for: presenters, people that have to do public speaking and fans of Second City. Jonathan Pitts knows how to collaborate with an audience.
Rukma Sen — On finding stories, public speaking & becoming a Google Product Marketing Manager
This is an episode for: Product marketers, Public speakers & Fellow bookworms.