Presentations actually are all around: Post PMA-Summit presentation style breakdown

Mikey: [00:00:00] Welcome back to Presentation Thinking, aka the Storyteller Study Club. This is Mikey Meduski, founder, CEO of Ghost Ranch Communications, a presentation design agency. I'm joined by your favorite, my co host, Molly Gagin, straight out of Inglewood, Colorado. What is up?

Molly: What's up, Mikey? Presentation nation.

Good to be back. Mikey, we're fresh off some jet lag and some deep hangs. Yeah. And some in person hangs. You and I and Product Marketing Alliance, one of our favorite [00:01:00] presentation thinkers. If you are just tuning into this podcast for the first time. Mikey and I love talking about presentations, storytelling, and inevitably product marketers have to do both of those things all the time.

And so product marketing Alliance, if you don't follow them already, such a good group of experts really helping you be better, have your job be easier.

Music: Yeah, they do so many people.

Molly: Yeah. Find your people. They do so many summits. Each year, maybe three or four, I want to say, annually.

Mikey: Oh, more. Pushing a dozen.

Like they have one in Singapore, Amsterdam. Yeah, they have a

Molly: ton. So yeah, they're all over the place. So wherever you're listening from, find a PMA conference summit near you.

Mikey: Yeah.

Molly: And we just returned from London, London town. So gray. Twas.

Mikey: Yeah, but it wasn't freezing and it wasn't like super wet. We had some moments of, of moisture.

Yeah, it was great. We also had a glorious time out there. Good food. Good friends, some familiar faces in Mali. Let's see, the summit itself was two days long. I went to [00:02:00] a meeting the day ahead. You were in an all day course training over the three day span. We were exposed to a crap ton of different presentations.

So I was like hoping you and I could actually just talk about what, what we saw, because I think one of the themes that I keep running into is that presentations aren't just Steve Jobs delivering the product keynote. They're everywhere, like right under our nose and a lot of the different formats require a little bit of a different approach, different things.

So I was hoping, like, what if we can like try to drum up from the hip, All the different types of presentations we saw or like encountered.

Molly: Yeah.

Mikey: And just kind of talk about the different nuances.

Molly: Yeah. I think that sounds fun. I mean, yeah. Over the course of a couple of days, there was so many different kinds of presentations and then talking to people about their different kinds of presentations at the GoStrange booth, like people coming up to us and talking about their, the most common thing that they have to make or deal with, you know, just people have different attitudes about how the [00:03:00] presentations came into their lives.

Yeah. And I know we talk about this a lot individually, but it was great to have such validated hypotheses out in the field, if you will. And I can share a bit about what my product marketing course, certified course, was like. If you too are interested in, maybe you're just starting out in product marketing or wanting to elevate your skills and career there.

And I can share what went down by, The very brilliant facilitator we had, Collette Johnson.

Mikey: So that's the first type, I guess, was like the beefiest, which is Yeah, it

Molly: was beefy. An

Mikey: all day certification class. Yeah, yeah. Which, Molly, was it driven by, were there slides?

Molly: There were slides. There were slides in the class.

And I will say, yeah, put on my product marketing and I'm sure Colette, like our facilitator, had her own spin maybe to a few personal ones or something. But, um, yeah, she shared, she'd be like, I really like this slider. I don't like this part of the slide. You know, she kind of would share her twist on like how she would change a few things when that came up.

As far as the format, yeah, we were all, maybe 30 people in a room, [00:04:00] and there was a certain amount of modules, I think like eight ish modules.

Music: Okay.

Molly: And she went through slides per module. It wasn't overly text heavy. I think it was a pretty good example of using quotes when they're necessary and having the text be up there or showing like an email sample example of like how to reach out to a customer or like a lost interview or something like that when lost interviews.

So there was a good, there was a good mix of like examples when they needed to be examples and it was a little more text heavy. And then just the supporting, all branded in the PMA kind of style, reddish, light red and white kind of thing. So the slides were good, but I will say, like, Colette was such a good facilitator, I think her, like, she didn't necessarily, it was helpful, but she was the main event, you know, I would, and we knew we were going to get the slides in the end, so I didn't feel like I was, there's a few I snapped a photo of, but there weren't any that were like, oh gosh, I have to get this right now, you know, or write everything down.

Because, as we know from PMA, they support you with such good materials after the [00:05:00] fact. We've talked a lot about like, you know, breakouts and that kind of thing, Mikey, and I think one thing, the physicality, I think, that could be improved was just the setup of the tables, you know, it's in a big U around the room and we were all kind of crunched up against the wall because it was a, it was a full class and it would have been nice to have maybe some circle tables, like I think, you know, or just smaller groups or even just rectangle tables, but more broken up and not in that U shape.

Mikey: So you were in a big too wide of a U shape is what it sounded like because like too wide. Yeah. When it's so wide and you're down at the end, you can't see too much further to your left or right. I

Molly: couldn't see people. Yeah. And I met few people like the peripheral. Yeah. I, at the, uh, conference in the coming days that had also been at the workshop and it took us a second to realize it.

'cause we, we were like, oh, I didn't see there. You know, so,

Music: yeah.

Molly: So the physicality of workshops, if you are facilitating one. In person, especially, I think it's nice to have because we each broke out with our small groups, but there was just inevitably that the people next to us to the two or three folks.

So I really recognize those spaces, but I couldn't see really beyond down [00:06:00] there, down, down the road. So,

Mikey: so that's

Molly: my note. That's my biggest note. That's good.

Mikey: Yeah, no, you do. If it's intimate enough to be just 30 people, yeah. Yeah, you gotta think about that, as you said, the physicality, the environment, how do you ensure people can quickly sort of like turn backwards, huddle together, do these like mini groups, you know?

Yeah, yeah, yeah. And it's probably really tough to do in a big, wide, spread out, U shaped room. Exactly, yeah. What about, like, I'm just trying to think, like, I don't know how the hell someone would prepare for like an eight hour presentation, basically. I know. But then again, you know, a lot of people Believe it or not, Molly that we know like might have taken a couple education classes undergrad, you know And like maybe they're there's some tricks that they've learned because it really does like feel more like a day of teaching

Molly: It was yeah, I was like a different mentality.

Mikey: Yeah,

Molly: totally Yeah, totally felt like a class and Colette made it a good environment to ask questions, go back and forth, you know, that kind of thing. So I think [00:07:00] as far as, yeah, and breaking it down from module to module, we knew there was like little breaks in between and stuff. Okay. Definitely like a lot.

Let me look on the site now. Let me see how many modules were there. No, it locked me out. But anyway, it's just, I think it was, you know, a bit of a fire, one of those days where it's like fire hosing information, right? I think maybe in some ways it would, we would have benefited from like two half days or something like that.

Cause it's like, yeah, it was eight, yeah. It's like, damn, it's eight hours. Good activities, like Colette would have us do, you know, it's like questions like, If Uber started offering a helicopter service, like, what would be the positioning statement, you know, when we were in the narrative section, so it's like fun little activities like that, that get your brain kind of out of just this, like, I'm learning, I'm learning, I'm looking at the slide and listening to you, so I think those are key, as you've said, like, breakout stuff, I think is really helpful, and then getting to know the people's experience.

The people that were directly around me, their industries and like their priorities of what their jobs were and so it's like then you'd be thinking not only for yourself when you're going through the questions for the breakout, but you're learning about [00:08:00] their differences to someone in med tech was next to me, someone getting ready to start a job at Adobe.

And product marketing and another person in, um, tech based in, you know, but totally different market than us, you know, so, and a lot of these people have like way bigger teams than Ghost Ranch with like sales and are already doing win loss interviews and that kind of thing. So it was just interesting to and helpful to be talking to the people around me.

I think that was a big part of it. So as far as teaching for eight hours a full class day, I think it's helpful to get to know the people around you and have opportunities to have those breakouts. So I think,

Mikey: I

Molly: think they nailed it in that way.

Mikey: Yeah, that's awesome. Yeah, you, half the reason to go to that is to expand your network and learn from industries outside of your own, how they approach things, see what you can adopt.

And then, yeah, Molly, like your point about, Coming in and out of a modules. I imagine like in the slide where itself to signposting, like sort of the agenda, here's where we're at in our day. And then I think I would think a lot of consistent slide [00:09:00] types so that, you know, like, Oh, this is a summary slide.

That's what that looks like. So you start to recognize the visual patterns. So you're like, okay, I'm going to take a picture of this one. Or, you know, this is a case study. This is what these look like, you know?

Molly: Yeah. I'm glad you said that. Cause it was like at the end of each section, it was the key take homes, the takeaways.

And then the more billboard slide, full color bleed to start a module and then a list of yet where we are throughout the day, you know, the breaks came up and it was like a little countdown timer start would start, which was kind of cool. I'd never seen that where it's like goes, you know, 45 minutes for lunch and it's counts down.

Uh, so yeah, it was very clear. Yeah. We did some good signposting. I would say if you're teaching a big workshop like that is important, consistent slides. A good summary slide can go a long way if someone's kind of like, Oh, I was listening to the beginning, but I kind of tuned out in the end, but I like this section.

And I think that's key for a big, honky day of learning too. So,

Mikey: yeah. Okay. So, presentation type number one, the all day marathon training session. It was a

Molly: marathon.

Mikey: [00:10:00] The second one, the one that I went to that, that same day, that morning, elsewhere, we were closer over by the Tate museum on Highborough High Street or something like that.

Was upstairs fifth floor about a 40 person kind of like cool rented out co working space with like let's call it a 70 inch like really nice TV where Tom Crist of the product marketing consultancy fluvio gave the state of product marketing kind of report so it was Think of like a two and a half hour meeting, like invite only and Ghost Ranch was a sponsor.

So we got a 10 minute spiel. So I also got to like, uh, do a little presentation within this greater one. But Tom essentially gave a report to a group of director level product marketers. And so this was all, he was, he was reporting like survey findings and data. Like that was really. Important to these people's jobs, basically like market trends, [00:11:00] changes in the market and lots and lots of stats and charts.

So for something like that, um, Tom did a really good job, you know, no fluff, just straight to the stuff that people want, but he did a really good job, he and the fluvo. And the PMA teams work together to, like, extrapolate or distill down, like, what does all this information mean? And, you know, present some theories as well as showing, like, all the raw data.

Molly: Oh, showing the raw data. I feel like that's a tricky thing. How Did they, like, have any zooms or animations within, like, the, if it's an Excel sheet or something, what, how did that go?

Mikey: No, no,

Molly: no. Rough there, because

Mikey: it's, yeah, just that format, like, Pete, like, Tom did a really good job annotating it. Like, basically, he'd have to call out, like, this chart has a lot on it, so I'll tell you what it actually says up there.

So, it would have been nice to zoom in or have, like, really big screens or something, But essentially that one had to be, you had to send it after [00:12:00] because of like, there's just so much data, but yeah, like,

Molly: yeah. And people sometimes want the, as if they're taking a photo of that, they're like, I want the full context.

I think in an ideal

Mikey: world you would be able to just like click, zoom in, here's the biggest thing we're talking about. Yeah. But yeah. So that, that is really important when you're, when you go on chart heavy,

Molly: chart heavy, and

Mikey: then, um, our little section. So the presentation within a presentation. It's sort of like the partner spiel and they say like, don't Molly, like we've been told, don't, don't make it a sales pitch, you know, so we, what we thought is, Hey, like, go strange.

We hang out a lot with a lot of you. We, we designed presentations for product marketing teams and sales enablement and all that. But, you know, because we work with hundreds and hundreds of different companies, we've noticed some patterns and here's what we're seeing. So we, we tried to make it on theme to make it like a trend report as well.

And in doing so, too, we thought it'd be cool to deliver our own, like, never before seen data. And so we, Molly, like, you know, we did a [00:13:00] winter W Y N T E R. The B2B like message testing tool, they do these surveys. So we, we surveyed like 50 product marketers about a very specific question and delivered those findings at this, this one time event.

So I think just for 10 minutes, you know, wanted to deliver our, our USP, but also like actually give them something informational that, uh, you know, wasn't readily accessed like online.

Molly: And how did it feel? Coming off of, you know, the stage.

Mikey: Yeah, good, good. Yeah, I think it was, yeah, the ten minute, you know how it is, like we've, we've tried, like a ten minute thing, you gotta be, I end up having to, I always like go a little over, try to say too many things, so.

I had to cut, like, cut things way down, but it was good practice because, uh, I think it would be the, the basis for some of the stuff I'll be doing at the New York event where I'll have more like 25 minutes on the general stage, so, yeah, but it felt, it always feels hurried.

Molly: Yeah, [00:14:00] that's hard to, it's so hard to stuff in, yeah, and there's so much you can, there's There's so many fun ways to tell the story.

I think, I think because you're a fun storyteller and we are trying to like infuse that, it can, it's like, it's hard to do that in a rushed way. You don't want to cut the fun. And that's part of the branding, you know, for Ghost Ranch.

Mikey: Yeah. Okay. So Molly, we had the all day class. We had sort of like the two hour state of the industry meeting.

And number three was our little, uh, sponsor spiel, which was like a little 10 minute thing. Sponsor

Molly: spiel. We got, with Mikey's, with the sponsor spiel, Mikey's Road to the TED Talk continues.

Mikey: What are some other presentations we were exposed to?

Molly: I was gonna say, so then

Mikey: the big conference yet, right? Yeah,

Molly: so that was just Tuesday, Mikey.

Yeah. Yeah, that was Tuesday. And then Wednesday, we got into day one of the conference, the PMA Summit. Now, keep in mind, there's so many tracks to this, so if you're listening and you're I don't actually do product marketing. [00:15:00] There's like also a customer success track, sales enablement track and an SEO or SEO.

I always say that CEO track. I like founder track, right?

Mikey: CEO, CMO, CRO. Yeah, exactly. Product people, product like growth. There's like 12 tracks or something.

Molly: Totally. So we met tons of different kinds of people. But of course we were signed up for the P product marketing track, PMM, product marketing management.

And so some of the presentations that we got into then, a little closer to, as you said, the Steve Jobs keynote, right, Mikey? Because then people are on stage with a clicker, bigger audience, they're on the main stage. And they're working through the general sessions and the, and the smaller sessions. So I think some of the ones we got to witness, we didn't get to witness all of them as Go Strange.

We had a booth to main, to man outside, outside of the stage. So there were people coming up to us throughout some of the sessions and me and I kind of took, uh, and Steve, we, we took some turns to go join in the main stage, but yeah. So then it was a little closer, bigger audience. I think [00:16:00] that's when you start to see Mikey.

A lot more stories, like, let me tell you a story about this, like, this is what happened to me, like, April Dunford got up there and used, you know, her sales pitch, uh, book is so, so widely known now, but she opens with this amazing, if you aren't familiar, just hilarious story about her shopping for toilets and how, like, one of the experts, one of the sales people at the stores helped her narrow it down and about how you need to do that for your customers, like, to, to combat the curse of doing nothing, right?

And she, so she told that story in an abbreviated way, very fun to hear in person after reading the book and, you know, lacking along with it at, at home. And, uh, you know, Tamara Grominski got up and shared a personal story about her, you know, her main stage was about a PMM, a career in PMM and how to navigate that and kind of grow that.

So she shares about her story and how she got to a point where she's basically a consultant for herself and started PMM camp. And so I think stories, I saw a lot more, a lot more [00:17:00] goofy stuff, some gifts and that kind of thing. I forgot to say that Colette used a lot of gifts in the workshop to keep us entertained.

What do you, what do you think else is like comes up in more of a main stage? So for like the general

Mikey: session, keynote, they're definitely stories embedded. I think what works really well, what Emma Stratton does really well is, um, a this, not that comparison slide. So, because she helps people. Humanize and de jargonify their messaging.

She'll have like everyday B2B crappy messaging that we see that's like stuffed with, you know, Synchronicity type like BS kind of heavy words. And she, so it's like that's on the left and then she'll flip it on the right to something more clear. And so I think that's when you see a ton of cameras go out is like people I think is like something very tactical and like an example.

And I think Elliot Rainer of Oh wow, as well. Like my, my phone was [00:18:00] out half of his presentation and he and Emma both like, my God, people were snapping so many pictures of their slides, even though we know that they're going to send it afterward, but it's like, yeah, but I want to, I want to, when I'm like scrolling back through this on the flight home, like.

I want to sort of synthesize this stuff. Yeah. And so, I, I took a ton of pics and it was kind of nice because there was a long room. That's always a good sign. So, they had the big screen up front, but then along the halfway back, almost like you're at a big concert, they had Two bigger TV screens, so you could actually see their slides a little better, too.

It was like the

Molly: spare speaker. Yeah. Yeah.

Mikey: Totally.

Molly: Exactly. Very cool. Yeah, I thought that was, I thought that was really well done. And I think, yeah, as, even if you're getting the slides, if people are getting their phone, I'll just take a picture of your slide. It's a good sign. Definitely. Yeah. If people are engaged with the story, laughing at the story, yeah, a lot of good hooks in that way.

And I think people's pacing was really good as far as like, we're talking about like delivery. Yeah. These people had clearly done this before, and there was no, I didn't feel like that people [00:19:00] were like rushing through stuff to like, to fit it in, even if they were small, like 10 15 minute sessions, and I think it showed in that way, like the practice had been done, they're like, we've timed this, it's for this session, and we know it.

Yeah. Very tailored approach as well, talking directly to PM. PMMs specific issue. Yeah. Yeah. Or specific experience. Inside jokes

Mikey: about, yeah, like dogging on the salespeople a little early.

Molly: Yeah, totally. You know,

Mikey: the product managers that they all get to work with. So there were, in the general session, there was keynotes.

Like a one person presentation. Did you see any panels? I'd say that's the other type of presentation.

Molly: Yeah, that's the other one. You know, I didn't sit in on any of the panels, did you? Yeah. Did we miss them?

Mikey: Uh, I might have cut like half of one. Yeah. And they do a great job. I think.

Molly: Yeah.

Mikey: The Alliance and I think most events these days try to mix it up so that it's a little bit like for every one way Like one person keynote.

There's like another panel like a fireside chat discussion. [00:20:00]

Molly: Yeah

Mikey: as well.

Molly: I'd say like cut Yeah, there's like sessions. There's panels and then there's workshops, which are the little more of the like Yeah, I think can be synonymous with breakout session where there's like a smaller, more focused person facilitating, yeah, whatever it is they might have their niche or expertise in.

Mikey: Did you go to any workshops? I went to one with you.

Molly: I went to, yeah, I went to one with you and then I went to another one. I went to Elliott Rainier's. I didn't see his main stage, but I saw his workshop. And he, such a cool guy, science of storytelling from a while was so, was so interesting. Yeah. Yeah. I loved his, I took a few photos, but then I, he, he had such juicy stuff in there.

He was, I could tell he, not that he was rushing, but he had so much to share that it was like he couldn't fit it all in, but he had a printout for everyone that was there. To talk about, wait, let me, hold on, let me grab it actually to like just review. I've got Elliot's little [00:21:00] workshop sheet here, he'll be happy to know.

And so he was talking about, yeah, clever, like crafting a story to make your messaging resonate all that much clearer. And he talks about like the OG Aristotle things we need. We need the logos, the logic, the emotion, and then credibility to tell a story. And so we go through each of those sections and we kind of filled out what's necessary for each of them.

And it was cool because this was, I think the physicality of this room was a little bit laid out better than my classroom and that we had circular tables. So I was able to talk to just the person next to me and beside, like on either side of me again, hear about their industries. And they're like, Oh, I really struggle with this piece.

I really struggle with, like, you know, the call to action and, you know, trying to say everything at once or something like that. And what are you appealing to? You know, the one woman was dealing with, like, security, like, um, financial security with like banking, like internet banking. So appealing to people's fear is like common in their [00:22:00] messaging.

And then another person was, uh, dealing with like, is like an AI note taker for students. And trying to help, like, especially neurodivergent students. So it was about helping, trying to help them succeed. And, um, so you might not, like, appeal to their fear, but, like, can you appeal to their, like, desire to succeed and, like, get ahead in class and university and stuff.

So, I just really thought his combination of the slides, great examples, And then breaking down his worksheet with the logic, emotion, and credibility and getting the chance to go through each of those, having time to allot it and plan for it to go through it was, was really helpful.

Mikey: So did, was it like he gave you the worksheet and then everyone, did he give you time to like, think of your own application or like something you're working on?

Molly: Yeah, it was kind of like in, the whole thing was like in three acts. So you'd go through the, you know, he had his introduction, then you'd go through the logic part of it, have some examples and then be like, now you guys talk about it. And then go through the emotional side and then again, like hand it back off to us for I think he gave us like, I think [00:23:00] seven to 10 minutes for each one, because this is only like an hour he's working with, right?

And then credibility. And then same thing with credibility. He had a fun video. This is a good shout out of just one of his examples of A couple of shapes. It was like two triangles and a circle and they were like chasing each other in and out of a rectangle and like kind of closing the door. It looks like they're like closing the door at each other and like cornering each other in another part of the rectangle, et cetera.

And you can't tell it afterwards. He's like, what do you think was happening? You know, and everyone raises their hand and had a different story to apply to it. And he Like his proof point there is just to go to show that like, we can't consume something without applying a story to it. It's just like the human, human way.

And so just brilliant little visual examples like that, where he's like, he shows it doesn't say it necessarily.

Mikey: I love that. That was

Molly: great. I loved, loved your workshop, Elliot.

Mikey: Yeah. So workshops. And then the other one, the only one I went to was Emma Stratton's And [00:24:00] same like for a 45 minute session, you know, maybe there was like 10 or 15 minutes of her actually speaking up on a, on the stage, but then she's like, she wanted everyone else to like, try to think of their own value benefit, you know, feature kind of framework and work through that with a partner, talk amongst yourselves.

She and one, uh, one of her teammates, a facilitator, walked around, see how they could help people. And then, you know, sort of like zoom out, ask people if anybody wants to share what they came up with and that sort of thing. But it was a lot to get through, you know? And it was a, it was packed. Like you had to sign up in advance, it was sold out and it was like 75, 80 people in there.

Huh? Yeah. I know. Standing room, laying room only.

Molly: And I think probably just because of that she was trying to go around and get, uh, a lot of people input, I think maybe in that moment that got rushed, you know, but she, like, you could tell she's done this multiple times before where she's like, someone give me this kind of example, you know, and kind of calls it out because maybe it'll help other people, but another person that, [00:25:00] like, put something up on the screen and is like, okay, now you guys try it for like 10, 20 minutes, so.

Mikey: Okay. So those are the breakouts we're at the all day class,

Molly: all day class,

Mikey: two hour breakfast, morning industry presentation, the sponsorship spiel,

Molly: general

Mikey: session keynotes, which are like 25 to 30 minutes, you know, with a Q and a then there's the panel version of that general session. Then there's breakout workshops.

I think the last one, Molly would be the whole reason we brought a TV monitor all the way there was like, The, uh, the exhibitor presentation. So real, whether that's like a demo at your booth, a reel that's on loop, whatever that is, but I think, um, most sponsors there probably had thought through something like that.

Like, are we going to bust out an iPad? Are we going to have something looping? Kick into a demo. So I think that's the other presentation that I commonly saw.

Molly: Yeah. And this is a rare example, Mikey, where I would say there isn't a necessarily, I mean, there's a story with maybe every [00:26:00] visual involved, but when you're picking stuff to go on a demo reel, I suppose it's good to think about the story you want to tell, but you're also trying to just show the best work possible.

Right. So it is a matter of like a stuffing that all in there. I think Ghost Ranch does a good job, but we have like, Our logo and some milestones and like fundamental things that we that we stick to with strategic messaging. Visual communication and tailored moments, right? So we have those things and then it gets into client work.

So there is an arc. If you were to stand there and watch it again and again and again, I think you would get that, but for someone just walking by, it also just looks like beautiful work.

Mikey: I think that, yeah, I think that was our hook. We're like, we might take

Molly: away

Mikey: any, like at any point you're walking by that Would need to be the hook in a, in a way.

So yeah, we, ours, it wasn't designed to like keep it moving, show something that might grip somebody in to ask questions.

Music: Yeah.

Mikey: Whereas, um, one of my favorites a couple, uh, summits ago was in New York. And it was right during March Madness, like the college basketball tournament, and these guys had, uh, [00:27:00] they just used their TV to stream college basketball, and I really appreciated that.

Molly: Yeah, they're like, we know, we know what you're thinking

Mikey: about. Yeah, yeah, yeah.

Molly: Just acknowledge it. That was

Mikey: a good look.

Molly: That is funny. And someone, one time, when you took your computer at one point to go to a meeting, actually, someone came up and was like, Oh, I saw your work earlier. So beautiful. But like it, all it had was the HDMI, like you need to plug in the HDMI symbol.

And I was like, Oh, I'm so glad that brought you to come because right now it's clearly absent from the booth. So would you say, Mikey, just to ask about the success of the reel as a presentation method? Would you say that people, yeah. Do you feel like this conference, I know we've had a TV with a reel in the past, but would you say it's something that has helped Ghost Ranch with conversations at conferences?

And people should consider it.

Mikey: I think so. I, I think it's almost like a validity thing. Like prove it, you know, like that sort of like show what we do kind of thing. And then, um, just grab people's attention a [00:28:00] little more. I think I do notice, you know, you notice eye patterns. Like there are those different types of people, like who stand from a distance.

They're like, I'm probably that guy. Like, I don't always walk up, but I'll be like, I'll check you out, decide if I want to come up. You can see those people who are just kind of watching along and.

Molly: Yeah, that's true. There's different kinds of engagement. Yeah.

Mikey: Yeah. Yeah. So I think it's, I think it's, it's a must have for a creative agency.

Molly: I think for creative, that's, that's the piece I'm wondering if like, you know, if you're a little more tech heavy or if there's like, yeah, if you have a tool or a feature that is tough to explain, I think the other option there would be a showing a demo. I think so. So that if it's not the visual attraction, it's more of just like the explanation that

Mikey: yeah.

To come

Molly: with that.

Mikey: Well, Molly, those are just in those couple of days span, like. Seven types of presentations. So many, you know, within that there's so many more, so many different approaches. But it's always, I think it's important for us to just kind of reflect on why we're here, right? Presentation, thinking people [00:29:00] clearly listening are the ones who know that there needs to be some intentionality with how we approach a different communication opportunity.

So thank you for listening. Cause you're one of us.

Molly: I think this is one of those things where we're truly understanding that presentations are all around us. In across all industries and in these types of event spaces and settings, there's such a diversity of them. And so it's important to just notice.

And as you said, there's so many approaches and there's so many more, but we're going to go ahead and list these out and maybe even write a blog post about it, Mikey, because I think it'll be helpful for people to, I think just knowing that, like, Not everything you make has to be the Steve Jobs keynote because it shouldn't be so don't be into if you're feeling like intimidated by presentations in that way, just know, like, it's not if you're like a workshop facilitator, that's not necessarily what you're doing, you know, maybe you are, maybe you are, and they can work, you're doing a crazy new product launch is going to change the face of technology, but that only comes around every so often.

Mikey: [00:30:00] Yeah. Nice. Well, I think we're in the spice cabinet. I guess so. And we did find that delicious London food, didn't we?

Molly: We did indeed. Yeah. Shout out to Dishoom. Amazing Indian spot. Yeah. And Mikey, I know you went to a even more maybe localized Hole in the Wall one. Oh man. Local lore called.

Mikey: Yeah. Local legend.

Tyabs. T A Y Y A B.

Molly: And you said it was phenomenal.

Mikey: Yeah. Yeah. You know it's a good one when like Two or three different people, unaffiliated, tell you about the same place and it was, uh, They'd been there for like 50 years, like, kind of like a neighborhood staple, and they're famous for their little lamb shops.

Tikka. Yeah. It was awesome.

Molly: Sign me up. Yeah. Got a lot of steps. I'm

Mikey: sure it has helped more than what I'm doing here in the suburbs of Indianapolis. I know. It was so walkable. It's great to be in

Molly: a walkable city. But we loved, um, obviously PMA, we're going to link every, uh, how to get in touch with them. And my PMA [00:31:00] certified core is one of many kind of masterclasses that they offer.

And so I'll link where to peruse those classes and,

Mikey: yeah.

Molly: And where to learn from, yeah, their expertise. What else do we like, Mikey?

Mikey: Well, do you think there's any like newer product marketers who haven't heard of the The Alliance, cause it, they've only been around since 2019, but there's 90, 000 members.

Molly: Yeah, they've made a huge splash. Their growth is just

Mikey: insane to me. Yeah, they're doing a great job.

Molly: I don't know. It's crazy.

Mikey: But hey. If you're starting out.

Molly: Yeah, exactly. I get a little discount code from us. All

Mikey: right. We should be, yeah,

Molly: we should be asking Harry for that.

Mikey: Oh, also, I'm a really, I'm a big fan of the advertising in London on the, you know, In the tubes.

Yeah, in the buses and stuff. I think. Yeah. It's always fun to see like how, how things are approached culturally a little different. Yeah.

Molly: Not living in a city with a major public transit hub. Yeah. You kind of. Realize how much? Outdoor, what's it called in [00:32:00] advertising? I totally forget where it's like. Yeah in person billboard stuff is still totally relevant

Mikey: I know you maybe she's like cuz I'm not in a big city But yeah, I just like kept it stopping and looking at it.

I didn't see a Poster for Paddington three who was already out in theaters over there.

Molly: Yeah. Hell. Yeah to

Mikey: dark Peru. Yeah darkest Peru

Molly: But my

Mikey: girls would have killed me

Molly: Yeah, yeah,

Mikey: yeah Yeah, it very fun. Well, what would, uh, so Molly, what would your walkout song have been if you were leading session an all day workshop for a 30 minutes?

If I was session a

Molly: workshop Oh my gosh. Yeah.

Mikey: In London.

Molly: I know. Okay. I think I'd be a little cheeky with it, Mikey. Yeah. And I would play in, if I was doing it in London, I think I'd play Galway Girl,

the, like an OG Irish Irish tune. Just to, just to let them know where I'm from, you know. Yes. And I think, [00:33:00] but I think it's like kind of a sweet little sing along thing and everybody knows it. Oh, it's such

Mikey: a great song.

Molly: So, I think that'd be a fun.

Mikey: All

Molly: right. Of all people.

Mikey: So like, I, I figured Steve Earle was covering an Irish song, but that was a Steve Earle, the American, not Irish Steve Earle.

I think, yeah, I think so. After a trip to Ireland or something. I think so, I think that's a Steve Earle original, yeah. Which is funny because our

Molly: colleague has, shares the exact same name. Yeah.

Mikey: Um, so I'll go with another one 'cause I was in Ireland earlier LA this year too, right? When Oasis announced their Yeah, tour.

The reunion tour and they went freaking nuts over there. 'cause there was gonna be two shows. Mm-hmm. This year in Dub in Dublin, so I know they're not from London. London. I think that it's like Manchester or something, but mm-hmm . You know, British. And I just, I still love that meme of, um, that sandwich board outside the bar.

And it says like, you know how people write clever shit on chalkboards? And it says like, my wife asked me to stop covering Wonderwall. And that says like, dot, dot, dot. I said, maybe, that's so dumb, but it gets me [00:34:00] every time,

Music: so that's great.

Mikey: Yeah, but you never know if he's, he's Brits we'd be speaking to where, you know, or at least have some affinity for their.

For the country.

Molly: Yeah, totally. I think I just started finding the humor in it more, so yeah, totally. Very fun. Okay. Well, thanks for listening. Presentation Nation. And if you have a product marketing resource or a leader you love that we haven't covered yet because we talk about it a lot, send me an email, mollyatghostranch.

com or find us on LinkedIn.

Mikey: All right. And, uh, thanks for listening. Keep doing what you're doing and until we meet again, keep on pitching.