Rebrands: Telling the same story, differently

Episode 91:
Rebrands: Telling the same story, differently

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This is an episode for: Brand messagers, narrative strategists & people still calling Twitter…Twitter.

Molly Geoghegan, Narrative Strategist

Molly Geoghegan

Oct 19, 2023

From Abercrombie & Fitch to Twitter, companies around the globe have rebranded again and again—for better or worse. 

Mikey & Molly dive into the good, the bad and the ugly of rebrands to understand WHY a company might rebrand and analyze the opportunities for shifting a brand story. 

While a simple logo change might be the perfect design update to keep up with the times, swapping a little blue bird recognized around the globe with a black ‘X’ could lose billions in brand recognition. (Not that we’re calling anyone out…)

This is an episode for: Brand messagers, narrative strategists & people still calling Twitter…Twitter. 

About The Author

Molly Geoghegan, Narrative Strategist

Molly Geoghegan is a writer, organizer, and film school dropout. She hikes frequently with her dog, Guinness, and signs up for too many email newsletters. Having lived in Chicago, Paris, Dublin and Galway, Molly has made her way back to the Rockies and calls Denver, CO home.

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Rebrands: Telling the same story, differently