TED Talkin’: Maintain motivation and get your goals done with Ayelet Fishbach

153_Ayelet Fishback Goals TED Talkin

MIkey: [00:00:00] Happy New Year. Welcome back to Presentation Thinking, episode 153 of this little Storyteller Study Club, Molly. How's 2025 so far?

Molly: Oh my God. We're just two days in. If you're tuning in now, it's January 2nd of 2025. This is the first episode of this year, Mikey, and um, it's always fun to have a fresh leaf to be thinking about, going into something new and exciting Q1.

I'm, you know, recovering from, uh, all the food, all the drinking, all the gifts, etc. And now, more than ever, is the time in which we are, [00:01:00] you and I have been doing some 2025 planning, content planning. And figuring out what the heck we're going to get into this year. And I thought it'd be fun to kick off the year, kind of a nice gentle start in with a TED talk and episode about motivation and goal setting.

MIkey: I love that idea. I'm glad you found this one. So we love to watch, analyze, scrutinize, get inspired by great TED talks. Because we're all on this quest to become better presenters and and soft Skillers and Molly you found this one by I let fish back who is a professor. She's a PhD in Psychology and she teaches at the University of Chicago's Booth School of Business on behavioral science Marketing she's highly distinguished highly published.

She's got like three books One of her books in 2022. What's it called? Like get it done.

Music: Mm hmm surprising

MIkey: lessons from the science of motivation So

Music: [00:02:00] yeah,

MIkey: we like to come into New Year's with our resolutions. A lot of us hit the gym through January Maybe we we do a dry January until that that next social gathering or something But Molly, I think this one was important because she kind of talks to the audience She says like, you know I want to teach you how to like stay motivated because I think that's what we'll get into here is like a lot of us start strong and maybe finish strong but motivation is hard to keep so that's what this TED Talk is all about.

Molly: This is, if you're just tuning in for the first time presentation thinkers, this is such a fun one to start with because you'll get a full breakdown of how Mikey and I like to talk about TED Talks and some inspiration to start your year fresh. And I think it's interesting Mikey, some of these behavioral scientists, you know, she has two decades plus of Motivation research.

I think some of the best presenters we see on TED Talks and the ones that are like very popular, she just published this talk last October. It's got like close to a million views already. So she's very popular and highly regarded in [00:03:00] her field, but you know, it's like, The behavioral science and the kind of social psychology, they tend to be such great presenters and said they, they, they, they're such fire talks, you know, Amy Cuddy with the power poses or her talking about, like, this is motivate how to stay motivated and how the science of goal setting is just really interesting and what motivates people to do stuff versus what.

What doesn't and how you can kind of boost it up, beef up your goals this year. So I thought that was just, I think it's an interesting thing to see among TED talks.

MIkey: Agreed. Yeah. Yeah. I love a good academic. They, I mean, they, they do lectures for a living and so

Molly: yeah, they

MIkey: don't flinch at the chance to do it in front of a bigger audience and what this one's almost a million views or something, right?

Molly: Yeah. And so her talk is called how to set the right goals and stay motivated. Like I said, October from last year, close to a million views. And she kind of opens it up like the opening hook. We always, we always check out like what, how they really start with this. She said, a good friend of mine says she feels really tired.

Like. More than just tired [00:04:00] blah blah blah like she's lost her motivation. She she talks about feeling, you know Uninspired and people are feeling unmotivated at work. People are more Excited than ever to retire and so she and she specifically frames it for Americans, which I think is kind of funny Yeah, she's of course lived in Chicago for a number of years and so has This distinct perspective, probably, and this shows one of the first of her funny visuals.

We can talk more about this later, where it's just a guy slumped over in a, in a chair. I think he's kind of like tired, and it's just a funny, cheesy stock photo. So she has that kind of complimentary humor with it. It's just not taking it overly seriously, but it's funny.

MIkey: So she, and she gets to her first question to the audience and I want to point out like, she uses this device throughout the talk. It's a very interactive talk. And if you look at the TED transcript, there's a couple instances where it says like in parentheses, like, crowd murmuring, you know, because like, and it really worked.

She goes like, so have Americans [00:05:00] lost their motivation? And, you know, like we often get these rhetorical questions in a talk, but somehow the crowd felt like they should ask, talk to themselves about it. You know, so like her interactive moments, like really seems like they worked. She got a response from people.

And then it was kind of a trick question. She's like, well, like study show, like maybe you never had the motivation at all or something. And, and then she kind of like presents this unique insight. That the talk is about a flip, you know a change of thinking kind of talk because she says You may think of motivation as a muscle, you know Like everyone's like oh you got a motor exercise muscle build the habit that kind of stuff and you have to you have to be strong You have to like increase that muscle and some muscles are strong.

Some are weak So yeah, you got to work on it, but she says this is not a good metaphor motivation is knowledge You learn how to be motivated And I think today she would like to help us learn how to be motivated.

Molly: Yes, exactly. This is a change of thinking type, Ted. So, and I love [00:06:00] when, you know, we talked about goals and people talk about their resolutions for, that's like existed since the dawn of time in various formats.

And so she, it's cool to kind of be proving this wrong. And she backs, I mean, she's a researcher, so she's got lots of science and examples behind it. So in like any great TED talk about maybe that two minute, three minute kind of spot, she says, Today, I would like to help each of you be more motivated. And so she kind of sets out to tell you exactly what she's doing.

There's no question what you're hoping to walk away from this TED talk with. And if you're listening here today, January 2nd, I think that's a good reason to stay tuned. So she says, she continues, she starts this off after she says that, she says to be motivated, you either need to change the environment or the way you think about the situation.

What does that mean, Mikey?

MIkey: Molly, is this where she talks about either to be motivated, you either change the situation or you change the way you think about the situation? That's right. And one of her examples was like, [00:07:00] hey, instead of yelling at myself and saying like, you should walk more, she said, I just got a puppy because puppies like to walk, right?

And so yeah, that's like a fun little hack. And I think we could probably apply that concept to many things in our lives, right?

Molly: I really related to that because honestly, that's part of the reason I got a dog. I lived alone and was working remote in an apartment and I was like, I got to get out and walk more, but I can't do it for myself, I'll do it for someone else, another creature, so I got a dog.

So that was, I really related to that. I was like, oh, okay, that's something that helps me motivate. I was like, I need to get out and like move my body sometimes in the middle of the day.

MIkey: Yeah.

Molly: So that's changing the situation and changing the environment.

MIkey: Yeah.

Molly: And also I think there's a bit of acceptance there.

Where it's like, you can accept that you might not be excited about doing something. She talks about like, you need excitement to be motivated. And if I'm not excited to go walk for myself, I can be excited to take care of my dog. You know, that's just like something I have to do.

MIkey: So you just have to accept [00:08:00] that I'm not going to

Molly: Yeah, it's a mindset shift where I'm like, it's okay that I don't I'm not going to do that for myself, and I accept it, but I will not accept not taking care of an animal, right?

That's not acceptable for myself.

MIkey: And then she said, like, to be excited to, like, the next step is you have to pick the right goals in the first place.

Molly: Yes, yes.

MIkey: Sometimes, like, we straight up pick goals that we're, we just, like, we've already kind of done it. We're not even looking forward to it at all. Like, she goes back to this story of her friend who picked a goal.

Like she's like, I'm going to do this one project at work, but she'd already like kind of done it. And like, she really just not, did not look forward to it. So picking one that you're already not excited about is one thing I think. I forget if it's here, Molly, but she does talk about basically the journey and the destination.

Like she said, what makes a goal exciting is like. It shouldn't be a chore or like a means because we don't invest in [00:09:00] means, like, I don't know if that was us like Americans again or just human nature. Right. But like, yeah, we get it. We get excited about an end result. And we do not necessarily get stoked for that.

The middle, the hard way to get there. Yeah,

Molly: we all look at like the yeah, the Steve Jobs like created Apple and not the years that went into it beforehand. And I think that's why we have trouble with, I mean, this is kind of an aside, but I think that's why we have trouble with creativity and sitting through the creative process because we're waiting to be like amazing at the end result.

And if you don't put in that work of like iteration, like with practicing the presentation or speech or something, like you're not going to be able to have. Amazing memorable moment.

Music: Yeah,

Molly: well, we're calling it ghost ranch tailored moments, right Mikey? But you've got to be able to get the means in there.

She has a good example about a little study with a tote bag and a book and she they did a test of how much people were willing to pay for just the book that they wanted and They would pay up to I think it was like 20 22 23 dollars [00:10:00] Versus the tote bag that contained the same book. People were only willing to pay about 12, 13 or something.

So it was almost half the price. Which I thought was interesting because my mind, I was like, I don't know if I would do that. Maybe I'd be the outlier in that study. Because I think maybe I'd be like, I want the tote bag and the book for less money.

Music: Yeah,

Molly: but it was an interesting Testament to the fact that people are willing to pay more just to get the end result.

They just wanted the book Yeah, they might not have needed an extra tote bag. Maybe they're presented it after the fact Mikey She didn't say how she presented those two options to people, right? But you like if you have given the option of a book you really wanted and you're like, oh how much I pay for that?

25 bucks. I really really want it. But then you're like, oh, but then here's the book Here's a how much would you pay for this tote bag that has the book? You're like I don't know, 12? It doesn't make sense,

MIkey: but it's true. I mean, like, yeah, we got to look at that study to see if it's been, how big the sample size was and how they did it.

Yeah, I'd be very curious. I believe that, that tendency is like, [00:11:00] we want to go direct to the source. We just want that end thing that we, that we desire.

Molly: She also compares it. She's like, we don't want to pay for shipping. We don't want to pay for, we don't want to pay for parking when we're going to a cool restaurant.

We're going to pay at the cool restaurant and go, like, get a cool cocktail and stuff. We don't want to pay parking to get there. So it's like. Yeah. That kind of annoying in between means that she talks about, like, is tough, and that's why goals are tough, hard to accomplish. Yeah, and

MIkey: so she, she then had, like, this is a segue into talking about the problem of the middle, she calls it, where they had this other study where they asked a group of Jewish people, like, if they light all eight candles during Hanukkah.

So, like, during that, you know, the menorah candles, there's eight, eight of them, you light one each night. In the graph, she had a really cool visual where it was like, It showed the graph and like everyone lit it up on the first night. And then boom again on the on the last night, but the middle started to fall off like progressively each day I think the

Molly: least lit night was like [00:12:00] the sixth night or something So it's kind of like that fatigue and in the middle people are forgetting what night it is like, you know

MIkey: so she says we We start really strong, right?

And I, I, and then we, we finish strong because it's like top of mind again.

Molly: Yeah.

MIkey: Uh huh. And what's her sort of like take on this as to how we should approach our goals?

Molly: She's like we should act like it's all just the beginning and the end at all times. She said wouldn't it be great if Hanukkah was just two nights?

MIkey: Yeah, but she said, like, maybe, maybe instead of thinking about, like, this annual goal, maybe do it, like, monthly or daily, weekly, right? Like, so condense our little, our check ins and our beginning and ends. And then, you know, just kind of repeat.

Molly: Another strategy, so she says, yeah, that's a great takeaway that she has is, like, attack the middle, make the middle, shorten the time period if you can, break it down into quarters, months, weeks, whatever it makes the most sense to do.

Yeah. Years can be really hard for people. That's a long time to take on, you know? Even if you've got like a mini goal over the course [00:13:00] of a week to break out, part of your bigger goal is could be a useful strategy, you know, breaking it to more granular points. But that goes into another one of her takeaways, which I thought was really, I really liked this one, where it's talking about balancing your goals with something else.

So it's like if you kind of like her puppy example, it's like if you want to go out and walk more. What can you do to get that done and what's going to help you do it? You know, so it's finding a complimentary goal to go with it and having that right balance So why would you want to get your work done like on by the end of the day?

I'd like right at five so you can like really stay motivated throughout the day So you can go spend time with your family talks about balance and not all of the goals will be perfect to find this balance but if you find the right balance the motivation for getting a goal done that you might find kind of like Cumbersome you're like doing the least favorite part of your job throughout the day or something You're like, okay, but if I get this done a little bit early even maybe I get it done at four or something And then I get to go off and hang out with my family.

I have a friend in town or something like that There's a good Complimentary win of [00:14:00] that goal. Yeah, so you can find something. Yeah,

MIkey: that was good She talked about ego and how we how like having your ego in So invested in your your one singular goal and then you experience a setback you you're like fuck it I'm gonna give up right?

Whereas if you have those like complimentary goals arranged and you're like, I'm gonna I want to get it reminds me of companion planting in a garden. Oh, yeah, right like basil grows well with tomatoes but if you're like I want to work on my health and I want to work on my finances and if you figure out Hey, i'm gonna like walk and i'm gonna listen to my favorite finance podcast You're like bang bang, right?

And so think about what are some complementary goals that you can actually help and then strip the eagle out like it make it Yeah, take yourself out of it. I forget the anecdote here. I think it was about like some second city training molly Mm hmm Where they said, like, yeah, it is sort of along the lines of no pain, no gain, but it was something about one of their Chicago Booth schools when, you know, being in Chicago, Second City, the improv [00:15:00] club and training center is right there.

And I think they did some kind of experiment where they had like half the group. They told them to like, Hey, like. Go make a fool of yourself and they didn't give those words of encouragement like to the other group and there was like pretty quantifiable evidence that the group that they encouraged to sort of like, it's okay to fail, like they were a little quicker to adapt and to give it a whack, right?

They weren't afraid of failing as much.

Molly: Yes, there was like this different mentality of like, we're going to go mess around, there's no stakes. Versus the other group that wasn't told anything was like, oh, I probably have to get it perfect the first time. Which feels a lot different, you know. So it's uh, you have to give yourself the, the permission to fail as well.

MIkey: Yeah, your success toward this goal should not, it is not your only identity. So it's like, yeah, like let your, experience some of the pain and expect it.

Molly: I liked, yeah, I liked that as well. And then I liked this kind [00:16:00] of, um, one of the final points that she has of like, kind of, again, shifting, we're changing environments to these goals and replacing the muscle of motivation with knowledge is knowing that you will get more done with the support and presence often of others as well.

Music: Yeah.

Molly: I, my total ADHD vibes when I'm working, I love, I've always enjoyed the Pomodoro method Right, where you work for 25 minutes and then you have a 5 minute break, you work for 5 minute break, you do 3 sets of that, and that's like, you kind of stop, because that's like an hour, or it's a little more than an hour, but anyway, um, that's a method of getting something done, it's hard to do it when I'm just alone though, and there's literally groups I've found online, and we've even talked about it in GhostWrench, you know, we're kind of working remote, where people can log on at the same time and have an accountability buddy online.

So if you're doing some remote work or virtual stuff, you can find accountability buddies to be like, okay, we're all going to go do this for 30 minutes, goodbye. And then you have [00:17:00] to go back and report and make sure that you got whatever you did done. You know, I've heard like writers using it to write a certain amount of word count within a couple hours or something like that.

I have an app where I can like, turn on the Pomodoro and it locks me out of every, it locks me out of my messages, my social media, and like, I can't receive phone calls for as long as, it's like a super strict one, hard to, hard to break out of, so finding some kind of support system, um, an accountability person will increase your likelihood for getting the goal done.

And she also says that's the reason why gym classes are, like, with groups, because you're amongst people. They're gonna do it. You're gonna do it better with people. You're gonna push yourself a little harder.

MIkey: I liked it. Yeah, so be supportive and, and then find people who will support you on your, your path.

Like, that, um, that anecdote of Marie Curie, the, and all, like, it wasn't just one Nobel Prize winner in her family. It was, like, several, from her husband to her daughter to her daughter's husband. And so, yeah, you see what happens when people feel supported toward their goals. It's, like, It can be [00:18:00] reciprocal almost, you're like, they're feeling it, so you're feeling it, and everybody can strive to their goals.

Molly: Yeah, totally. She has like a good audience participation moment in this last minute of the talk, where she's like, you can say, this is a good moment for you to turn to the person next to you and say thank you, because all of them being there, you know, is like, oh yeah, I wanted to come to the TED talk today, and like, learn something, no matter, like, pause maybe on their day to day work, so it's like, you've contributed to like, whatever.

Various goals probably are relevant to, you know, coming to a TED Talk today. And again, people do murmur to themselves. Everyone seemed very, uh, involved in the participation moment. Yeah. And she ends it with like a nice callback to like, we are, because she, yeah, she questions at the beginning, right? She presents that question of like, are we losing our motivation?

Are Americans losing motivation? And she says, no, we're not losing your motivation. It's, uh, you know, it's not about being strong in that muscle. It's about being wise. And yeah, again, like [00:19:00] being strategic rather than and knowing that motivation is has to come with a different set of knowledge. And it's not just like you can't just force it like muscle memory force it into you.

It has to be the right set of circumstances. And, yeah, beating that middle, as you said, stripping out the ego, getting a good complimentary balance goal, and getting buddies to do it with are all going to be super helpful for you.

MIkey: Yeah.

Molly: I think I missed one, Mikey, but what, uh, do you want to talk about the anticipation a little bit?

MIkey: Yeah, no, I think it is like, again, it's about the brains, um, as much as the brawn or more, but if you can expect some temptation along the way and anticipate what could go wrong, then you won't be so shocked and, and like frazzled when it does happen and you'll know when you spot it and you'll know how to, how to try to avoid that temptation and to battle it to, to get out.

So, yeah. Just recognizing that it's that these the goods and the [00:20:00] bads can happen along the way and that I think it sounds like she says That gets you in the right state of mind for right Yeah if you're

Molly: like there's kind of like Consequences if you do something or if you don't do something and knowing that like that can be your motivation, too So, I mean, I know a deadline can can motivate me.

So That's, I anticipate something.

MIkey: Yeah, Molly, I'm thinking of someone who, listening maybe, who is on the, like a journey to, maybe they want to be, to do more public speaking, right? And they're kind of starting from, from zero, or they've done it a little, or they want to like get more gigs. How could we apply some of, you know, Ilad's ideas here to say, like, To keep, to stay motivated on this like speaking path.

Molly: Yeah, I think that this is really relevant for presenting and speaking because it deals with that sticky, presenting still as we know is one of the number one fears. In the world, besides like deaths, you know, and so as that continually is a [00:21:00] thorn in people's day to day that might not want to deal with presentations and have to like kind of face that sticky middle and they'd rather just get to the end, it's important to remember what, how you can motivate yourself, how can you couple it with different goals, break it down into something really digestible and involve your team like if your product marketer getting stuck with all those presentations, can you involve people that can help you delegate a little bit?

And, um, yeah, get, get buddies involved so that it's not just a, a one person show. Can you anticipate, like, what's going to be the temptation to go back to the basic brand standards? Can you push, like, the story a little further? Can you get it to, like, the person that is, uh, maybe the naysayer? And how can you convince them, you know?

I think there's a lot of sticky middle goals that get squashed in the presentation, PowerPoint, and speaking world. And so being able to face them, get past that iteration stage and to the, like, grand vision, keynote, the SKO coming up, [00:22:00] or the TED stage, you know, it's, that's, that's the excitement. And like, how can you keep pushing it there?

And so I think specifically presentations and PowerPoint are a tough thing for people to face and fit into the goals I think

MIkey: I always look at the big end picture of like, here's the date of the actual keynote versus I maybe would start to like really enforce, and I think you do a good job of this for our webinars or people we're helping is to say like, we're going to have like a tech, a tech rehearsal.

The week before, we want like a full walkthrough the week before that, so like, treat your rehearsals like they're the real thing, so that you're not waiting and waiting for that ultimate, you know, destination, but that you've got like those mini check ins along the way.

Molly: Yeah, absolutely. Treat your rehearsals like the real thing.

break it down. And I mean, we'll have to hold ourselves. We should, we can share out what our, um, what are our goals for 2025, Mikey. And what do you think we can learn from [00:23:00] Ayalet's kind of framework and delivery here?

MIkey: Well, let's talk about that, I guess. Like, if we can first talk about Her delivery, the three S's, she's great story, screen and stage as far as story goes and content, you know, she, she wrote the dang book on this stuff.

And I think, so the book came out in 2022 and I think it served as sort of the foundation for what she's talking about here. This one was the Ted talk was what late 2023 exactly.

Molly: Yeah,

MIkey: so, content, story, it's there. She, she does have, also, like, the story about her friend, she doesn't just, like, set it at the, at the beginning and drop it, but she brings her friend, uh, that parable back throughout, and, like, provides really good closure, so I love that it's just, like, Really well thought out and to me it's like, you know, what do they say?

It's like good copywriting each sentence kind of leaves the the reader like wanting to know what's next what's next I think like [00:24:00] having looked back at her transcripts. She does that so well It's like one thought leads to the next like very linear Thinking that yeah, it just makes a ton of sense when reviewing.

Molly: Yeah her example. She didn't have like one big Uh huh study or framework and she didn't even list her kind of takeaways on a one slide visual like we sometimes see if we get into the screen stuff, but she had like such perfectly segwayed examples, both varying in like both her research and studies to little anecdotes and funny stories.

So much humor kind of, um, riddled throughout. So it made her telling her content so natural. So her storytelling, I thought was just so. Like approachable and natural and easier to consume in that way. I wasn't like riddled with stats, you know, it's like the tote bag and the book example is a study, but it was really digestible.

So, really strong storytelling from Islet. Yeah. The screen I thought was cool. I mentioned it earlier, but she, you know, has some very [00:25:00] sparse stock photography. It's very cheesy and it's self awarely cheesy. And so it presents a moment for a little laugh, talking about like an overly overt example of someone being burnt out, slouching in the chair, talking about balance.

It's like a woman with a bunch of stuff in the air, stuff like that. The puppy was like a really energetic dog fetching at the park or something, you know, so just silly visuals that are complimentary. She certainly didn't need them. So I liked them. I think I would have liked, I'm such a sucker for like a milestone framework thing where I'm like, I would love like those, those catchy phrases where it's like, what do you call it, kill the middle, yeah, attack the middle problem.

Attack the middle, strip the ego, have a buddy, you know, anticipate the good and the bad. I kind of wanted those like get the balance, compliment your goals with the balance. I wanted a few of those like on the screen just for repetition and have those takeaways like a little clearer for me. I, but that's just my, that's my only critique is I'm an [00:26:00] overly visual person so I wanted them to know.

Yeah,

MIkey: I could, I could, I could see that as a, and sometimes that does come down to like the speaker's preference. She, she wanted like the, uh, just the backdrop supporting visual, which, which is awesome, like almost no words on the screen, right? But yeah, you're, yeah, it was definitely, yeah, her style and her preference and yeah, she's, she really leans into humor, but I'm with you like some signposting, a framework.

Signposting. Here's the, here's the, here's my takeaways kind of thing. Maybe for a conference talk that would definitely, if it was longer than 16 minutes, I'm sure we would want that to like know where we're at if this was like a 45 minute or like a 90 minute workshop kind of thing.

Molly: Yeah,

MIkey: yeah. And then stage.

So then stage presence, what do you think? Great, so fun.

Molly: What's the uh, I know you put it through the Laugh O Meter, how many laughs did she get?

MIkey: She had 11 laughter moments plus those two like crowd murmurings. Yes,

Molly: and two crowd murmuring moments. Yeah That's pretty strong. Just a little

MIkey: over once a minute, right?

That's

Molly: [00:27:00] a lot of I mean, that's like 13 interactions in the span of 17 minutes And that's really good to have like you can tell people we're following that you can tell she's been on the stage She's really comfortable. Her pace is slow. Uh huh. And but not too slow. And yeah, she's just like kind of really approachable and goofy she's like She I think goals can be a lofty thing to talk about and she just made it really funny to at some points She's like very self aware making it kind of like well We all know Maybe if you if you knew how much alcohol you get offered at the end of today that'll that'll that'll dictate how much you drink Throughout today or something right at the end of the TED talk conference So just funny things like where she's like, I'm I'm laughing at us together, you know

MIkey: Yep,

Molly: very good stage presence.

MIkey: She commanded the full the full Ted red circle I think she like she moved around quite a bit, but it wasn't like yeah fast like hyper pacing or anything like that She just like kind of worked it. She's like like beige Slippers that looked like bare feet. I couldn't tell if she was barefoot that I like your style.[00:28:00]

Molly: Yes. Yeah,

MIkey: she's really cool and as far as like her Word pacing as well. So there's about 2087 words in her transcript.

Music: Mm hmm.

MIkey: 17 minute talk came to about like 123 words per minute Which is on the slower Side of yeah, probably the average that we see. I think that felt to me it felt appropriate and yeah, I think like It's some thinky stuff, you know, like, I, I felt like it was really well done.

Molly: Yeah.

MIkey: What about you?

Molly: I, I liked it a lot. Yeah. I would love to, like, see her in person. I think she'd be a fun one to see. Keynote. In the flesh and have and I'm sure there's she does such a good job of like relating her work to whatever it is like your company or your story is wanting to connect with so I bet that'd be fun to see her do it particular style keynote as well.

MIkey: And as far as like editor well thank you if we can crack open the the transcript analyzer 3000 [00:29:00] so Molly we always love when there's like a very clear big idea like one central theme you know.

Molly: Yeah here we go.

MIkey: Because what. We want speakers to bad like fight against is trying to say too many things all over the place.

And so we analyze like keyword density and she had, she said the word middle five times means five times. So these are sort of themes, you know, like sort of pillars that she was talking about. Tempted temptation six times. Wise wisdom eight times and strength three times. So those were sort of the juxtapositions, you know, strength is the old way to think of motivation.

Wisdom is the new way. And then family 10 times, work 15 times. So that was sort of the parable, you know, her friend who's balancing family and work, motivation. And then goal and goals 24 times. Motivation, motivated, unmotivated 31 times. I was going to say, it

Molly: has to be motivation. That's gotta be the most said.

MIkey: So we like that. That's the [00:30:00] repetition. We figured that's what the, this is about, and so she hammered it. She did. In the best of ways. Yep.

Molly: I love it. Oh, Ayelet, thank you for getting us started on the right foot to 2025. Mikey, I think it's about time for the Spice Cabinet, where we will obviously link Ayelet's TED Talk, How to Set the Right Goals and Stay Motivated, so you can watch it yourself.

And listen along to this episode, as well as Ayelet's website where you can see other press articles, books, and research that she has. Anything else we need to link in the spice cabinet, Mikey? I think Ghost Ranch has a spot there.

MIkey: Yeah, Ghost Ranch Communications, if you or a friend would love some help with your presentations, your entire organization's presentation discipline, from crafting narrative to bringing those big ideas to life, helping scale them, you know, personalize them, tailor each moment so it pays off and you stand out from your [00:31:00] competitors.

Well, then you just got to visit ghost ranch. com. We'll hook you up and Molly to 2025 big year, a story camp. com story camp was our internal retreat. We've done it for three years and all along, like clients were like, what is this? We're like, we're jealous. Like we want to come because we were always like, Pick an outside workshopper or a consultant to come in and train us on something that we felt we needed to level up on this year We're taking it public.

It's not gonna be many people. It's a it's an you know designed to be very intimate, but people who Want who know that they should be better about getting up in front of people and speaking better with soft skills Better with presenting story camp will be in late July in Park City. We've edited you to be awesome You And we will have three speakers, one to cover each of the three S's.

So there'll be someone speaking about story. Someone will be speaking about [00:32:00] screen or like visual storytelling. And then the third will be stage. So like stage presence, that there'll be theory, there'll be practice. There'll be a lot of fun as well. As you know, Molly,

Molly: we'll get all the factors. Like, brought in, it'll be an immersive presentation thinking, storytelling experience

MIkey: at StoryCam.

It's kind of like the podcast,

Molly: but immersive.

MIkey: Exactly. So we will be giving weekly updates to ramp up, but save the date. I think it's July 23rd and 24th. You know, we might get you out of that, uh, that family reunion in Branson, Missouri or whatever. Like, come join us.

Molly: Ah, please. Yeah, absolutely. We'd love to have you.

And then, uh, Mikey, until we get to talk to Islet herself, what do you think Islet Fischbeck's, the, the motivation research queen, what do you think her walkout song is? I have an idea if you want.

Music: Yeah.

Molly: I have two ideas. What do you, Well, I have two, okay, I'll go first. I'll go first here because I have two ideas, Mikey, both kind of with you in my head, [00:33:00] actually, that I think you, that come from your psyche a little bit.

The first is your favorite musical. It's from Hamilton. My shot. I think would be an excellent one.

Music: I'm not throwing away my shot. You

Molly: know, it's all about hyping yourself up and getting after it. You know, this is the moment to seize the day kind of vibe. And then my other one that totally has you, your girls.

In the back of my head is, uh, how far I'll go from Moana.

MIkey: Yeah, yeah.

Music: See the light as it shines on the sea, it's blinding.

Molly: You know, kind of some goal, cheesy, motivational songs that can, uh, keep you running for that last little bit of the sprint, you know?

MIkey: Moana has a support system. She had Gramatala, she had Maui, she had a pig, and a chicken.

I know you've seen

Molly: it

MIkey: a couple dozen times. And I've seen the new one too, I'm proud to say. Yeah, absolutely. [00:34:00] Yeah, I support this, and I'm not gonna, I'm not gonna try to one up that. Let's ride it out with some Moana.

Music: Beautiful. Yeah.

MIkey: Well, presenters, presentation thinkers, good people of the PowerPoint Guild, let us now venture off into 2025 and do good things with our business communication and our presentation skills.

Molly, it's been great. I'm excited. We're going to have a great

Molly: year. What do you say? Blisters. We'll talk to you next week. In the meantime,

MIkey: keep on

Molly: pitching.