World-building on a walking tour

We might say that Kara Zeiberg is a tour de force…of giving historical walking tours on Boston’s Freedom Trail! 

Have you ever considered how much world-building goes into a walking tour? Facilitating a group of wayward tourists through bustling Boston streets already presents tricky logistics. Presenting along the way, telling true and engaging stories—all while IN CHARACTER dang near deserves a presentation award!

Seasoned tour guide Kara Zeiberg joins the pod to discuss how she fell into such a niche career and how it’s sharpened her storytelling and presentation skills in ways most B2B folks never have to consider. 

From underdog anecdotes from our country’s unsung heroes to iconic stops along Boston’s Freedom Trail, Kara has a story for everything—and some fabulous world-building advice as her colonial character, “Thankful Rice.” 

What’s in the Spice Cabinet?

Where to find Kara (and book a tour!)

• The Freedom Trail

Boston reccos? 

• Beantown Pub - bite downtown
• The Green Dragon - drinks!
• Cheers (formerly Bull and Finch) - the Cheers bar

A few of Kara’s fave historical icons…

• Phillis Wheatley
• Elizabeth Arden

Walkout song? 

• Ragdoll - Aerosmith

Why does Kara think people remember information so much better through story?

• People are always looking for what brings you from point A to point B, you know, something that drives that line through…Absolutely everything should have a narrative so that people can follow it through because that's what people are looking for.