This is an episode for: Product marketers, Sales Enablers, B2B presentation junkies and anyone who’s struggled with the “Blank Page” syndrome in a project.
Steve Earl knows that getting to the “starting line” of a presentation is all part of the marathon—NOT a sprint.
As a seasoned Product Marketer for the likes of Oracle (and marathon runner himself!), Steve joins the pod to discuss his formula for ensuring you have all the information you need to set yourself up for success BEFORE even opening PowerPoint.
We all know the Blank Page syndrome can kill any project. Deeply understanding you AND your audience’s “who”, “what” and “why”can make everything that follows smoother (not to mention more effective).